# Live Celebrity Valentine's Day Performances TikTok & Justin Bieber Livestream Romantic Special By Grace Mahas | Published 2021-02-10 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/tiktok-justin-bieber References: [newsroom.tiktok](https://newsroom.tiktok.com/en-ca/a-valentines-day-gift-from-justin-bieber-and-tiktok-journalslive-ca) TikTok and Justin Bieber join forces to set up fans with "unbeatable plans" this Valentine's Day with the 'Journals live from the drew house,' the first-ever single-artist, full-length concert performance to air live on TikTok. The special will include Justin's first-ever performance of songs from his fan-favorite 2013 album *Journals* on the artist's TikTok account at 6 pm PST/9 pm EST on Sunday, February 14th, re-airing at 11 am PST/2 pm EST on Monday, February 15th. "I’m excited to bring this show to life,” says Justin Bieber. “*Journals* is one of my favorite projects and I’ve never performed it live. I’m grateful to TikTok for helping me to bring this show to everyone on Valentine’s Day." Image Credit: TikTok ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 53% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### What Makes This Trend Stand Out - **Live Broadcast Music Performances:** Opportunities for artists to create one-of-a-kind live performances for fans through social media platforms. - **Collaborative Social Media Campaigns:** Opportunities for brands to partner with popular social media platforms and celebrities to create interactive marketing campaigns. - **Virtual Event Spectatorship:** Opportunities for businesses to offer virtual experiences that replicate the excitement and engagement of live events. ### Sectors Adopting This - **Entertainment:** Disruptive innovation opportunities exist for companies to create and capture value in virtual entertainment experiences. - **Marketing:** Disruptive innovation opportunities exist for firms to experiment with new social media marketing tactics and partnerships with influencers. - **Sports:** Disruptive innovation opportunities exist for teams and venues to leverage emerging technologies to create new revenue streams on digital channels. ## Related on Trend Hunter - [Interactive Music Awards Livestreams](https://www.trendhunter.com/trends/skip-orange-carpet.md) - [Social App-Sourced Tickets](https://www.trendhunter.com/trends/tiktok-7.md) - [Livestream Adoption Campaigns](https://www.trendhunter.com/trends/february-14th-livestream.md) - [TikTok Disney Collabs](https://www.trendhunter.com/trends/tiktok-and-disney.md) - [Jazz-Inspired Valentine's Experiences](https://www.trendhunter.com/trends/jazz-bar-experience.md) - [TikTok Event Tickets Feature](https://www.trendhunter.com/trends/ticketmaster.md) - [Breakup Bar Pop-Ups](https://www.trendhunter.com/trends/taylor-swiftthemed-breakup-popup.md) - [TikTok Film Premiere Partnerships](https://www.trendhunter.com/trends/tiff-2022.md) - [Celebrity Cold Brew Collaborations](https://www.trendhunter.com/trends/biebs-brew.md)