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# Magical Beauty Challenges
This TikTok Beauty Challenge Spotlights the Poreless Putty Primer

By Laura McQuarrie | Published 2020-07-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tiktok-beauty-challenge
References: [businesswire](https://www.businesswire.com/news/home/20200728005564/en) & [tiktok](https://www.tiktok.com/tag/elfMagicAct)

e.l.f. Cosmetics has had great success tapping into [TikTok's](https://www.trendhunter.com/trends/thearbutinserumday) young demographic by launching original songs and its newest one, Magic Act, is paired with a fresh new [TikTok beauty challenge](https://www.trendhunter.com/trends/elf-cosmetics-twitch) to engage audiences. The #elfMagicAct challenge encourages people on the platform to share their digital transformations using the [affordable, skin-perfecting Poreless Putty Primer](https://www.trendhunter.com/trends/americas-next-top-primer), which supports all skin types.

The beauty brand invited people to try their hand at magic for their chance to be one of the 200 to win a free Poreless Putty Primer. Already, the #elfMagicAct tag on TikTok has well over a billion views. The Gen Z campaign is full of plenty of creative submissions, including not only inspiring before and after transformations but also impressive video editing.

Image Credit: e.l.f. Cosmetics

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 70% | Activity: 69% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Social Media Challenges:** Opportunity to create unique and engaging marketing campaigns through social media challenges like the #elfMagicAct challenge.
- **Influencer Marketing:** Potential to collaborate with influencers on TikTok to promote beauty products and create viral campaigns.
- **Interactive Customer Engagement:** Disruptive innovation opportunity to involve customers in interactive and immersive experiences through beauty challenges and transformations.

### Industries Being Reshaped

- **Beauty and Personal Care:** Potential for beauty brands to leverage social media platforms for marketing campaigns and engage with younger demographics.
- **Social Media and Entertainment:** Opportunity to create engaging content and viral challenges on platforms like TikTok to drive brand awareness and audience engagement.
- **Digital Marketing and Advertising:** Disruptive innovation potential for marketers to explore new ways to reach and interact with consumers on social media platforms.

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