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# Social Media Experience Stores
The O2 Created Tikky Town as a TikTok-Inspired Funhouse

By Laura McQuarrie | Published 2021-06-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tikky-town
References: [fashionunited.uk](https://fashionunited.uk/news/retail/the-o2-launches-social-media-experience-store-called-tikky-town/2021060355841) & [selfiefactory](https://selfiefactory.co.uk/tikkytown/)

After launching the Selfie Factory for the [Instagram](https://www.trendhunter.com/trends/tiktok-notes) and [TikTok](https://www.trendhunter.com/trends/tiktok-shop-uk) generation, The O2 decided to create a new sister brand called Tikky Town. The first-of-its-kind funhouse in the UK provides an interactive experience centered around capturing content with the aim of sharing it on social media and for this reason, it's called a "content playground for big kids."

The UK's only TikTok-inspired funhouse has more than 30 vibrant environments for people to interact with, including a prison room, a balloon fan room, a pink [Lamborghini](https://www.trendhunter.com/trends/lego-technic-koenigsegg) and more. The Tikky Town experience is all about capturing photos and videos in a setting that provides the perfect lighting and backdrops so that social media enthusiasts can spend more time going viral and less time worrying about what to post to their feed.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 94% | Activity: 91% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Social Media Experience Stores:** Creating interactive experiences that are focused on capturing and sharing content on social media is a growing trend.
- **Immersive Environments:** Providing immersive environments that are visually stunning and optimized for social media content creation is a trend that should be capitalized on.
- **Instagram and Tiktok Generations:** Catering to the needs and interests of the Instagram and TikTok generations is a trend businesses should consider when creating new products and services.

### Sectors Adopting This

- **Entertainment:** The entertainment industry should create social media-friendly experiences to drive revenue and attract the attention of younger generations.
- **Tourism:** The tourism industry should create immersive environments and leverage social media to attract younger generations and create memorable experiences.
- **Retail:** Incorporating immersive environments and social media-friendly experiences in retail locations can help companies drive sales and increase brand awareness among younger generations.

## Related on Trend Hunter

- [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md)
- [In-Store TikTok Talent Shows](https://www.trendhunter.com/trends/supershow.md)
- [Social Media Notes Expansions](https://www.trendhunter.com/trends/tiktok-notes.md)
- [Accessible AR Creation Tools](https://www.trendhunter.com/trends/camera-iq.md)
- [Social Media Fitness Hubs](https://www.trendhunter.com/trends/tiktokfitness.md)
- [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md)
- [Dating App-Themed Store Experiences](https://www.trendhunter.com/trends/swipemart.md)
- [Social Media Tech Stores](https://www.trendhunter.com/trends/kronos-advanced-technologies.md)
- [Social E-Commerce Platforms](https://www.trendhunter.com/trends/tiktok-4.md)