# Plant-Based Curry Sauces Trader Joe's New Tikka Masala Curry Sauce is 100% Vegan By Katherine Pendrill | Published 2024-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tikka-masala-curry-sauce References: [traderjoes](https://www.traderjoes.com/home/products/pdp/tikka-masala-curry-sauce-073062)  [Trader Joe's](https://www.trendhunter.com/trends/organic-sri-lankan-curry-rice) is making it easier than ever to whip up your favorite Indian dishes at home with the debut of its new Tikka Masala Curry Sauce For those unfamiliar, tikka masala is a curry dish that involves a creamy sauce made from yogurt, cream, tomatoes, onions, garlic, ginger, and chili peppers. Trader Joe's own Tikka Masala Curry Sauce features a savory, velvety base of tomato paste, onions, and ground watermelon seeds, all seasoned with garlic, turmeric, tamarind, and ginger. The sauce itself is [100% plant-based](https://www.trendhunter.com/trends/plantbased-goat-curry), so vegans and vegetarians can enjoy it over rice, veggies, or other meat-free proteins. And if you do eat meat, you can add the sauce to hunks of tender chicken and serve it over basmati rice to create a traditional Chicken Tikka Masala Curry. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 41% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegan-centric Sauces:** Rising demand for vegan-friendly condiments provides new avenues for innovation in ingredient substitution and flavor enhancement. - **Plant-based Convenience Foods:** Heightened consumer interest in quick, easy-to-prepare vegan meals drives the growth and diversification of plant-based convenience products. - **Ethnic Cuisine Adaptation:** Adapting traditional ethnic dishes to plant-based versions can attract a broader range of consumers exploring global flavors in their diets. ### Where This Applies - **Food and Beverage:** The food and beverage industry is increasingly focusing on developing plant-based alternatives to meet the growing vegan and vegetarian demographic. - **Retail:** Grocery retailers are expanding their plant-based product lines to cater to health-conscious and ethically-driven shoppers. - **Culinary Arts:** Chefs and culinary experts are innovating traditional recipes with plant-based ingredients, broadening the scope of modern cooking techniques and offerings. ## Related on Trend Hunter - [Vegan South Asian Curries](https://www.trendhunter.com/trends/organic-sri-lankan-curry-rice.md) - [Free-From Spiced Sauces](https://www.trendhunter.com/trends/get-saucys-tikka-masala.md) - [Coconut Chickpea Curries](https://www.trendhunter.com/trends/coconut-chickpea-curries.md) - [Plant-Based Indian Cuisine Pastes](https://www.trendhunter.com/trends/butter-chicken-tarka-paste.md) - [Tangy Tamarind Sauces](https://www.trendhunter.com/trends/trader-joes-tamarind-sauce.md) - [Plant-Based Indian-Style Food Products](https://www.trendhunter.com/trends/pataks-plantbased-range.md) - [Store-Brand South Asian Curries](https://www.trendhunter.com/trends/madras-curry.md) - [Private Label Indian Cuisine](https://www.trendhunter.com/trends/tesco-finest-curry-mains-and-sauces.md) - [From-Scratch Curry Cooking Sauces](https://www.trendhunter.com/trends/tuk-tuk-club.md)