# Tiki-Inspired Alcohol Packs Oskar Blues Brewery Released a New Tiki-Inspired Mix Pack By Grace Mahas | Published 2021-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tikiinspired-mix-pack References: [oskarblues](https://www.oskarblues.com/?Sd) [Oskar Blue](https://www.trendhunter.com/trends/dales-beer), the brand best known for launching the "original craft beer in a can," recently expanded its portfolio with the introduction of the new tiki-inspired mix pack. Dubbed, the CANspiracy Mix Pack, the new offering features two newly released beers as well as hard seltzers. These new beverages include the Lost [Grog](https://www.trendhunter.com/trends/cold-ones) Tiki Wheat (7% ABV) and Can-O-Bliss Tiki IPA (7.2% ABV); alongside Wild Basin Hard Seltzer flavors Mango Mai Tai and Habanero Pina Colada. As consumers continue to purchase both craft beer and hard seltzer, the new tiki-inspired mix pack merges the popular beverage choices -- appealing to consumers looking for the "best of both worlds." The CANspiracy Mix Pack from Oskar Blue is now available nationwide. Image Credit: Oskar Blue ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 62% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Tiki-inspired Beverage Offerings:** The trend for tiki-inspired beverages presents opportunity for innovation in both alcoholic and non-alcoholic beverage categories. - **Craft Beer and Hard Seltzer Pack Offerings:** Creating mix packs with craft beer and hard seltzer options presents new opportunities to appeal to consumers and capture a larger audience. - **Flavor Pairings for Alcoholic Beverages:** Innovating with uncommon flavor pairings like mango and habanero presents opportunity to differentiate alcoholic beverage offerings. ### Industries Being Reshaped - **Alcoholic Beverages:** The tiki-inspired mix pack from Oskar Blue demonstrates how innovation in packaging and flavor pairings can drive new product success in the alcoholic beverage industry. - **Craft Beer:** The introduction of tiki-inspired craft beers like Lost Grog Tiki Wheat and Can-O-Bliss Tiki IPA present opportunity for innovation within the craft beer industry. - **Hard Seltzer:** Innovating with creative flavor options, like Mango Mai Tai and Habanero Pina Colada, presents opportunities for manufacturers to stand out in the competitive hard seltzer market. ## Related on Trend Hunter - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Island-Inspired Beer Flavors](https://www.trendhunter.com/trends/island-brands-usa.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Tropical Seltzer Packs](https://www.trendhunter.com/trends/paradise-collection.md) - [Kooky Hard Seltzer Packs](https://www.trendhunter.com/trends/mighty-swell-spiked-seltzer.md) - [Cocktail-Inspired Beers](https://www.trendhunter.com/trends/kindred-spirits.md) - [Tropics-Inspired Mimosa Variety Packs](https://www.trendhunter.com/trends/tropics-variety-pack.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Summer-Ready Cider Products](https://www.trendhunter.com/trends/blakes-hard-cider.md)