# Hidden Tiki Bar Pop-Ups The Island at Ellis Provides a Summer Escape By Laura McQuarrie | Published 2021-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tiki-bar-pop-ups References: [prnewswire](https://www.prnewswire.com/news-releases/its-tiki-time-the-front-yard-at-ellis-island-hotel-casino--brewery-transforms-second-floor-into-the-island-at-ellis-a-hidden-tiki-bar-pop-up-301290826.html) For just one month only, The Front Yard at [Ellis Island Hotel](https://www.trendhunter.com/trends/blackstock-weber3), Casino & Brewery will be transformed into The Island at Ellis, a hidden [Tiki](https://www.trendhunter.com/trends/tiki-social) bar pop-up to provide a kitschy, summery escape. There will be 10 island-themed specialty drinks on the menu, along with beer cocktails and reinterpreted classics like the Teriyaki Chicken Burger, Tiki Quesadilla, and Coconut Shrimp. The oasis in the city, sponsored by [Bacardi](https://www.trendhunter.com/trends/casa-bacard), will be outfitted with swordfish, staff in Hawaiian-themed outfits and Tiki decor to set the mood. The Island at Ellis will only be around for a short time yet it promises to be an enticing way to help people feel as if they've traveled for a treat. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pop-up Bars:** Creating temporary bar experiences with a unique theme or concept for a limited time can generate buzz and create a sense of exclusivity for consumers. - **Tiki Culture:** Embracing the kitschy and retro aesthetic of Tiki culture can provide a fun and nostalgic escape for consumers, especially during the summer months. - **Experiential Marketing:** Using immersive experiences, such as pop-up bars, can create memorable moments for consumers and increase brand awareness and loyalty. ### Who This Affects Most - **Hospitality:** Hotels and resorts can leverage the popularity of pop-up bars and Tiki culture to create unique and memorable experiences for guests, potentially increasing revenue and brand loyalty. - **Alcohol:** Spirits companies can sponsor or create pop-up bars to showcase their products in a fun and unique way, while also generating buzz and potentially increasing sales. - **Event Planning:** Event planning companies can incorporate pop-up bars and immersive experiences into their offerings to differentiate themselves from competitors and provide unique experiences for clients. ## Related on Trend Hunter - [Tiki-Inspired Cocktail Pop-Ups](https://www.trendhunter.com/trends/tiki-social.md) - [Hawaiian Heritage Hospitality Experiences](https://www.trendhunter.com/trends/the-lei-stand.md) - [Bodega Pop-Up Experiences](https://www.trendhunter.com/trends/taste-the-aloha-experience.md) - [Elevated Summertime Rooftop Destinations](https://www.trendhunter.com/trends/creatures-rooftop.md) - [Exclusive Poolside Pop-Ups](https://www.trendhunter.com/trends/summer-edition.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Refreshing Full-Strength Cocktails](https://www.trendhunter.com/trends/mai-tai.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Tropical Restaurant Menus](https://www.trendhunter.com/trends/taste-of-the-tropics-menu.md)