# Virtual Tailgate Events The Tik Tok Tailgate Event Stars Headliner Miley Cyrus By Ell Smith | Published 2021-01-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tik-tok-tailgate-event References: [adweek](https://www.adweek.com/media/miley-cyrus-to-headline-nfl-tiktok-tailgate-prior-to-super-bowl-lv/) & [twitter](https://twitter.com/MileyCyrus/status/1353410376625397760?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1353410376625397760%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.adweek.com%2Fmedia%2Fmiley-cyrus-to-headline-nfl-tiktok-tailgate-prior-to-super-bowl-lv%2F) The TIk Tok tailgate event is a pre-curser to this year's Super Bowl, and features musical act, Miley Cyrus as the headliner. In light of the pandemic, brands are coming together to show their support for healthcare workers in any way they can. This exclusive tailgate event is another example, as it was made for 7,500 vaccinated healthcare workers. Exclusive content will be streamable through the app for those invited. It will feature two hours of [pre-game content](https://www.trendhunter.com/trends/mascot-aura-audit), including musical acts, Tik Tok content creators, cooking segments and other forms of creative engagement. The exciting event is just one of the many branded examples of how businesses are leveraging the hype surrounding the Super Bowl. Image Credit: NFL/TikTok ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Virtual Tailgate Events:** The pandemic has made businesses rethink traditional forms of events by showcasing exclusive content virtually. - **Branded Events:** Brands are creating unique events to market products while showing support for healthcare workers. - **Creative Engagement:** Businesses are incorporating various forms of entertainment to keep their audience engaged and connected virtually. ### Where This Applies - **Entertainment:** Entertainment companies can leverage virtual events and partner with brands to reach a wider audience and create new revenue streams. - **Healthcare:** Healthcare organizations can partner with brands to create events that show appreciation for healthcare workers while providing a much-needed break from the pandemic. - **Sports:** Sports teams can leverage virtual events to create revenue streams with exclusive content while keeping fans engaged during the pandemic. ## Related on Trend Hunter - [Social App-Sourced Tickets](https://www.trendhunter.com/trends/tiktok-7.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Football Half-Time Soda Apps](https://www.trendhunter.com/trends/pepsi-super-bowl-lvi-halftime-show-mobile-app.md) - [TikTok Event Tickets Feature](https://www.trendhunter.com/trends/ticketmaster.md) - [Vegas-Inspired Dining Experiences](https://www.trendhunter.com/trends/tost-by-tostitos.md) - [Sponsored Tailgating Events](https://www.trendhunter.com/trends/popeyes-x-doordash-wing-truck.md) - [Superbowl Virtual Communities](https://www.trendhunter.com/trends/fluf-haus.md) - [Locals-Only Super Bowl Parties](https://www.trendhunter.com/trends/the-pepsi-big-game-bash.md)