# Seasonal Tex-Mex Promotions The New Tijuana Flats Campaign Celebrates the Chain's Summer Menu By Katherine Pendrill | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tijuana-flats References: [qsrmagazine](https://www.qsrmagazine.com/news/tijuana-flats-launches-your-buns-can-t-handle-it-campaign) The popular Tex-Mex restaurant chain [Tijuana Flats](https://www.trendhunter.com/trends/kickin-chicken-flautas) recently rolled out a new campaign to promote its seasonal menu items. With a growing demand for budget-friendly meal deals, this new promotion provides consumers with a complete meal that will leave them feeling satisfied. The 'Your Buns Can’t Handle It' campaign celebrates the addition of several new items to the Tijuana Flats menu. The new meal deal features two [Cheezeburger Tacos](https://www.trendhunter.com/trends/smash-burger-taco) filled with ground beef, tomatoes, lettuce, pickles, onions, ketchup, mustard and a drizzle of Flats' queso. The tacos are serves with a side of Flats' Seasoned French Fries and guests have the option to add one of the brand's ['Smack' hot sauces](https://www.trendhunter.com/trends/wendys-and-takis) if they like things on the spicy side. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Budget-friendly Promotions:** Creating affordable meal deals can attract price-sensitive customers, disrupting the market by offering value without compromising quality. - **Seasonal Menu Rotations:** Offering limited-time menu items tied to specific seasons can drive repeat business and create a sense of excitement and exclusivity for customers, creating new opportunities for innovation. - **Customizable Options:** Allowing customers to personalize their meals with add-ons and varying spice levels provides a unique experience and creates opportunities to upsell, enhancing customer satisfaction and increasing revenue. ### Who This Affects Most - **Fast Food Chains:** Fast food chains can capitalize on the trend of offering budget-friendly promotions, seasonal menu rotations, and customizable options to attract more customers and increase sales. - **Food Delivery Services:** Food delivery services can incorporate seasonal menu items from participating restaurant chains into their menus to offer customers a convenient and unique dining experience, while tapping into emerging trends in the industry. - **Food and Beverage Marketing Agencies:** Agencies that focus on food and beverage marketing can help restaurant chains create dynamic and engaging promotions, menu items, and branding strategies that align with emerging trends and stand out in a crowded market. ## Related on Trend Hunter - [Spicy Chipotle Chicken Flautas](https://www.trendhunter.com/trends/kickin-chicken-flautas.md) - [Expanded Mexican-Inspired Menus](https://www.trendhunter.com/trends/signature-taco.md) - [Seasonal Street Food-Inspired Menus](https://www.trendhunter.com/trends/taco-cabana-street-food-fest.md) - [Value-Minded Mexican Cuisine Dishes](https://www.trendhunter.com/trends/taco-cabana-menu-items.md) - [Discounted Chicken Wrap Meals](https://www.trendhunter.com/trends/chicken-tender-wrap.md) - [Snack-Flavored Taco Menus](https://www.trendhunter.com/trends/taco-cabana-flamin-hot-queso-rojo-collection.md) - [New Year Taco Menus](https://www.trendhunter.com/trends/2025-qsr-menu.md) - [Value-Packed QSR Menus](https://www.trendhunter.com/trends/taco-bell-cravings-value-menu.md) - [Affordable QSR Meal Combos](https://www.trendhunter.com/trends/mucho-meal.md)