# Circus-Inspired Beverage Packaging Tightrope Tea Design by Jondelle Watkins Balances Form & Functi By Marissa Brassfield | Published 2010-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tightrope-tea References: [behance.net](http://www.behance.net/gallery/Tightrope-Tea/782587) & [jondellewatkins](http://www.jondellewatkins.com/) I'm loving this adorable Tightrope Tea design by Jondelle Watkins. The packaging depicts an elephant balancing on a tightrope; in his tusk, the elephant carries a graphic representation of the tea's flavor. The teabags are attached and folded like an accordion; a thin strip akin to a tightrope keeps the teabags bound. The [Tightrope Tea packaging](https://www.trendhunter.com/trends/skinny-tea) even contains a [fun graphic on the back](https://www.trendhunter.com/trends/good-to-read) that ties the [circus themes](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) together. **Implications** - Consumers are looking for designs that offer some sort of entertainment. Products that feature an element of whimsy are appealing to those with fast-paced lifestyles. In order to grow its appeal, a company could focus on creating more items with this fun aspect in mind. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 67% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Packaging Designs:** The demand for packaging designs that offer entertainment and whimsy is increasing. - **Graphic-driven Branding:** Brands can create unique and memorable product packaging by incorporating graphic elements that represent the product's attributes. - **Accordion Packaging:** Packaging that uses the accordion style can offer a unique way to hold multiple tea bags or other small products. ### Where This Applies - **Beverage Industry:** Beverage companies can create competitive advantages by focusing on memorable and playful packaging designs for their products. - **Food Industry:** Food companies can use innovative packaging designs to differentiate their products from competitors and appeal to a younger audience. - **Consumer Goods Industry:** Companies in the consumer goods industry can explore using accordion-style packaging for small items, offering a unique look to the product. ## Related on Trend Hunter - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Eco-Friendly Tea Packages](https://www.trendhunter.com/trends/chatu-tea.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md)