# Beer-Cooled Summer Jackets Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer' By Kanesa D | Published 2023-09-20 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/tiger-summer-puffer References: [campaignasia](https://www.campaignasia.com/video/tiger-beer-launches-beer-infused-summer-puffer-because-practicality-in-fashion/491602) & [tigerbeer](https://www.tigerbeer.com/)  [Tiger Beer](https://www.trendhunter.com/trends/summer-puffer), in collaboration with the London-based Chinese-Canadian designer Izzy Du, is launching the world's inaugural [puffer jacket](https://www.trendhunter.com/trends/zenflow-power-cooling-jacket) equipped with an innovative beer-powered cooling system, expressly tailored for providing relief during sweltering summer conditions. “Making a puffer for the summer is an external expression of how refreshing and cool it feels to drink a Tiger. I started with the feeling of opening an ice-cold can of beer, and playing with the colours of the brand, before imbuing the aesthetics of the puffer with a new function,” said Izzy Du. The jacket was crafted within Japan's esteemed Whatever Co. studio, and features a waterproof pocket for beer, tiger fangs, a battery pack, tiger ears, a detachable hood, and a beer-powered cooling system. The 'Tiger Summer Puffer' will debut during Paris Fashion Week. Image Credit: Tiger Beer ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 72% | Activity: 91% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Beer-powered Cooling Systems:** The beer-infused 'Tiger Summer Puffer' jacket showcases the trend of integrating innovative cooling systems into fashion. - **Functional Fashion Collaboration:** Collaborations between beverage brands and fashion designers, like Tiger Beer and Izzy Du, highlight the trend of creating functional and unique clothing items. - **Seasonal Adaptations for Fashion:** The introduction of a puffer jacket designed specifically for summer conditions showcases the trend of adapting clothing styles for different seasons. ### Where This Applies - **Fashion:** The 'Tiger Summer Puffer' jacket represents a disruptive innovation opportunity for the fashion industry by integrating unconventional features into clothing design. - **Beverage:** Collaborations between beer brands and fashion designers present a potential disruptive innovation opportunity for the beverage industry by expanding its reach and targeting new consumer segments. - **Technology:** The incorporation of a beer-powered cooling system in the 'Tiger Summer Puffer' jacket opens up disruptive innovation opportunities for the technology industry to explore new applications of cooling technology in various products. ## Related on Trend Hunter - [Humorous Beer-Centric Formal Wear](https://www.trendhunter.com/trends/cold-tux-and-brrrtie.md) - [Beer-Branded Digital Art](https://www.trendhunter.com/trends/tiger-archives.md) - [CGI-Generated Brand Updates](https://www.trendhunter.com/trends/tiger-beer-1.md) - [K-Pop Star-Backed Lagers](https://www.trendhunter.com/trends/kpop-starbacked-lager.md) - [Adaptive Inflatable Puffers](https://www.trendhunter.com/trends/air-milano-jacket.md) - [Seasonal Outerwear Designs](https://www.trendhunter.com/trends/uniqlo-puffertech.md) - [Beer-Proof Ponchos](https://www.trendhunter.com/trends/pint-cho.md) - [Copper-Infused Subzero Jackets](https://www.trendhunter.com/trends/vollebak-full-metal-puffer.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md)