# Gothic Fashion Campaigns The Tiger of Sweden Winter 2010 Ads are Dark and Moody By Meghan Young | Published 2010-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tiger-of-sweden-winter-2010 References: [swipelife](http://swipelife.com/2010/07/15/tiger-of-sweden-winter-2010-campaign/) & [tigerofsweden](http://www.tigerofsweden.com/) It seems like many fashion labels are embracing the dark side, as seen in the Tiger of Sweden Winter 2010 campaign. Although this may be a natural inclination, it seems like it's reaching a whole new level in Gothic decadence. The mysteriousness evoked, however, is undeniably compelling. Photographed by Marcus Ohlsson, the Tiger of Sweden Winter 2010 campaign offers a glimpse of what to expect in stores for the upcoming season. Although most of us are still reveling in our sunny dispositions, perhaps looking forward to darker days will get us through the unbearable heat. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dark Fashion:** Opportunity to create innovative clothing lines that embrace gothic decadence and mysteriousness. - **Winter Campaigns:** Potential to develop unique marketing campaigns that create anticipation for the upcoming season. - **Mood Fashion:** Chance to tap into the allure of dark fashion and evoke compelling emotions through clothing choices. ### Who This Affects Most - **Fashion:** The fashion industry can leverage the gothic trend to create new and captivating clothing lines. - **Marketing:** Marketing professionals can capitalize on the winter season to create innovative campaigns that resonate with consumers. - **Photography:** Photographers have the opportunity to explore the moody aesthetic of gothic fashion in their work. ## Related on Trend Hunter - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [All-Dark Marketing Campaigns](https://www.trendhunter.com/trends/darkest-campaign-yet.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Luxury Bohemian Fashion Brands](https://www.trendhunter.com/trends/tiger-and-the-monkey.md)