# Cinematic Rooftop Campaigns Tiger Mist's Latest Campaign Features Downtown LA By Vasiliki Marapas | Published 2015-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tiger-mist References: [c-heads](http://www.c-heads.com/2015/01/07/c-heads-exclusive-fire-in-the-sky-sahara-ray-and-francis-lola-fronting-the-new-yru-and-tigermist-campaign-captured-by-jai/) & [tigermist.au](http://tigermist.com.au/Company/AboutUs) Sahara Ray and Francis Lola star in the [latest campaign](https://www.trendhunter.com/trends/back-to-the-city) for Tiger Mist, a retail boutique founded by Australian-born sisters Stevie and Alana Pallister. Alana worked in conjunction with stylist Zabastian on this shoot, dressing the girls' in the boutique's latest offerings, which include body-clinging [satin dresses](https://www.trendhunter.com/trends/contemporary-femininity), semi-transparent pencil shirts, chunky platforms and winged stilettos. Throw some vibrant florals into the mix, and you have a pretty eclectic collection that will get you through from day to night. Photographer JAI took full advantage of the rooftop location of the shoot, highlighting the bustling city below, as well as the [gorgeous sunset](https://www.trendhunter.com/trends/golden-hour-getaway-collection). Seeing the sky gradually deepen into gorgeous shades of pink and red as the sun dips below the horizon is truly mesmerizing -- not to mention, the perfect backdrop for these raver gal ensembles. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 61% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Cinematic Rooftop Campaigns:** Disruptive innovation opportunity: Integrating technology like AR or VR to create interactive and immersive experiences for customers in rooftop campaigns. - **Eclectic Collection:** Disruptive innovation opportunity: Utilizing sustainable and eco-friendly materials in the production of eclectic fashion collections to cater to the growing demand for ethical fashion. - **Boutique Retail:** Disruptive innovation opportunity: Implementing personalized online shopping experiences and utilizing data analytics to offer targeted recommendations for boutique retail customers. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Implementing augmented reality (AR) for virtual try-on and enhancing the online shopping experience in the fashion retail industry. - **Photography:** Disruptive innovation opportunity: Incorporating drone photography and aerial cinematography in campaigns to capture unique and captivating visuals for the photography industry. - **Event Management:** Disruptive innovation opportunity: Integrating experiential marketing strategies and unique event concepts to take advantage of the growing demand for immersive and memorable event experiences in the event management industry. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)