# Mythical Match-Up Tales Tiger & Dragon by Pale Horse Draws Inspiration from Folklore By Jason Soy | Published 2011-08-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tiger-dragon References: [designyoutrust](http://designyoutrust.com/2011/08/19/tiger-and-dragon-by-pale-horse/) & [palehorsedesign](http://palehorsedesign.com/tiger-dragon/) Folklore has always been a source of awesome stories and Tiger & Dragon by [Pale Horse](https://www.trendhunter.com/trends/kingston-villa) set out to capture an [ancient Chinese legend](https://www.trendhunter.com/trends/black-myth-zhong-kui) in all of its glory in this illustration. Pale Horse first uncovered the tale that would inspire Tiger & Dragon during a visit to Zhangzhou, China, where he witnessed locals pitting the two animals against one another in something akin to cockfights. The Tiger & Dragon illustration, which features a cat locked in combat with a snake, is supposed to symbolically represent the mythic, and I can only assume epic, battles between dragons and tigers. I think the battle between these two creatures is interesting enough without the symbolism. My money's on the [king cobra](https://www.trendhunter.com/trends/king-cobra-by-zoologist). **Implications** - Consumers are attracted to media inspired by folklore because it satiates their desire to return to more traditional values. This desire stems from its familiarity, which consumers use as a coping mechanism for the rapidly changing economic and technological world. Corporations may consider using myth-inspired imagery in their wares. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 30% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Folklore-inspired Media:** The popularity of media inspired by folklore provides opportunities for businesses to tap into consumers' desire for traditional values and nostalgia. - **Symbolic Battle Representations:** Corporations can explore the use of symbolic battle representations in their products or marketing materials to resonate with consumers' fascination with mythical conflicts. - **Cultural Appropriation Awareness:** The depiction of ancient legends and folklore may prompt discussions around cultural appropriation, offering opportunities for companies to engage in responsible and respectful storytelling. ### Where This Applies - **Entertainment:** The entertainment industry can capitalize on the popularity of folklore-inspired media by producing movies, TV shows, and games that cater to consumers' craving for traditional narratives. - **Fashion and Apparel:** Fashion brands can incorporate myth-inspired imagery and symbolic battle representations into their designs to tap into consumers' fascination with ancient legends and mythical creatures. - **Consumer Goods:** Companies in the consumer goods industry can explore folklore-inspired product lines that leverage consumers' desire for nostalgic and traditional values, creating an emotional connection with their target audience. ## Related on Trend Hunter - [Tiger-Inspired Alcohol Packaging](https://www.trendhunter.com/trends/zhang-enli.md) - [Distinctive Dragon-Themed Books](https://www.trendhunter.com/trends/distinctive-dragonthemed-books-dragonborn-features-illustrative-end-pages-a.md) - [Dragon-Inspired Restaurant Partnerships](https://www.trendhunter.com/trends/restaurant-partnership.md) - [Beer-Branded Digital Art](https://www.trendhunter.com/trends/tiger-archives.md) - [Tiger-Themed AR Cocktails](https://www.trendhunter.com/trends/limited-edition-cocktail.md) - [Sci-Fi Nostalgic Dragon Sculptures](https://www.trendhunter.com/trends/ground-dragon.md) - [Dragon-Inspired Timepiece Designs](https://www.trendhunter.com/trends/year-of-the-dragoninspired.md) - [Dragon-Inspired Personal Care Collections](https://www.trendhunter.com/trends/year-of-the-dragoninspired1.md) - [CGI-Generated Brand Updates](https://www.trendhunter.com/trends/tiger-beer-1.md)