# Streetside Jewelry Brand Campaigns The #TiffanyBlue Campaign Coats NYC Streets in an Iconic Color By Laura McQuarrie | Published 2018-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tiffanyblue-campaign References: [thedenizen.co.nz](https://www.thedenizen.co.nz/coveted/tiffany-co-new-york-takeover/) & [google](https://www.google.com/maps/d/u/1/viewer?ll=40.730664244604185%2C-73.99036241586913&hl=en&z=14&mid=1xbGLJNqWv_RyuJQzOZQbnWpI35FP6tBR) Aside from being well-known for its precious, high-end jewelry, [Tiffany & Co.](https://www.trendhunter.com/trends/sea-of-wonder) can quickly and easily be identified by a certain shade of teal blue—which is at the focus of the #TiffanyBlue campaign. To celebrate Paper Flowers as the [first new jewelry collection](https://www.trendhunter.com/trends/couleur-vivante) to be released under chief artistic officer Reed Krakoff, Tiffany & Co is splashing color on the streets of NYC. To help urban explorers discover all of the spots in New York City that have been decorated in the iconic #TiffanyBlue, Tiffany created a custom Google Map detailing all the points of interest. Some of the photo-ops include blue-tinted taxi cabs and subway stations, which of course are accented with plenty of paper flowers. This edgy, [experiential campaign](https://www.trendhunter.com/trends/tactile-marketing) from Tiffany is a reflection of one way that Krakoff is redirecting the brand to capture Millennial interest. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Marketing:** This campaign by Tiffany & Co. demonstrates the power of experiential marketing to engage consumers and create memorable brand experiences. - **Customized Brand Experiences:** Using a custom Google Map to highlight specific points of interest showcases the trend of creating personalized and interactive experiences for consumers. - **Brand Authenticity:** Tiffany & Co.'s #TiffanyBlue campaign reinforces the importance of maintaining and showcasing a unique brand identity in order to connect with consumers on a deeper level. ### Sectors Adopting This - **Jewelry:** Jewelry brands can explore creative ways to engage consumers through experiential campaigns and customized brand experiences, as demonstrated by Tiffany & Co.'s #TiffanyBlue campaign. - **Tourism:** The trend of creating unique and visually appealing attractions, such as the blue-themed locations in NYC, presents opportunities for the tourism industry to attract more visitors and create immersive experiences. - **Market Research:** By leveraging customized Google Maps and social media campaigns, brands can gather valuable insights about consumer interests and preferences, providing opportunities for market research companies to offer targeted data analysis services. ## Related on Trend Hunter - [Sea-Inspired High Jewelry Collections](https://www.trendhunter.com/trends/sea-of-wonder.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Reimagined Luxury Jewelry Collections](https://www.trendhunter.com/trends/bird-on-a-pearl.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Co-Branded Paint Markers](https://www.trendhunter.com/trends/paint-marker.md) - [Cosmos-Inspired High-Jewelry Collections](https://www.trendhunter.com/trends/cleste-collection.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md)