# Engagement Ring Apps The Tiffany iPhone App Aims to Aid Difficult Ring Shopping By Allison Love | Published 2010-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tiffany-iphone-app References: [luxist](http://www.luxist.com/2010/06/14/helpful-or-trouble-tiffany-rings-up-an-iphone-app/) & [tiffany](http://www.tiffany.com) The new Tiffany [iPhone](https://www.trendhunter.com/trends/apple-invites) app is designed to aid future brides and grooms with their [ring shopping](https://www.trendhunter.com/trends/wedding-jewellery-guide). The app has gendered qualities which aim to help out both the clueless men and the ring-crazy women. For the men, the Tiffany iPhone app will show rings in their actual size, so they're more likely to compare the on-screen rings with their partners. The "[ring sizer](https://www.trendhunter.com/trends/perfect-corp-and-timez)" aims to simplify ring sizing by stealing one of her rings, placing it on the screen and waiting for the correct ring size to pop up! For the woman, the Tiffany iPhone app makes designing the perfect ring simple, all through the iPhone app. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Ring Shopping Apps:** Apps are increasingly being created to aid ring shopping, with features like ring sizing and design. - **Customization Technologies:** Apps like the Tiffany iPhone app are showing how technology can be used to create customized rings. - **Gender-specific Features:** The Tiffany iPhone app has gendered qualities that make the ring shopping experience more tailored to men and women. ### Where This Applies - **Jewelry Retail:** Companies in the jewelry retail industry can integrate ring shopping apps into their sales process to enhance the customer experience and make sales more efficient. - **Mobile App Development:** There is a growing need for mobile app developers who can create innovative and user-friendly ring shopping apps like the Tiffany iPhone app. - **3D Printing:** Apps like the Tiffany iPhone app, which allow for ring customization, could be integrated with 3D printing technology to create unique, personalized rings without the need for mass production. ## Related on Trend Hunter - [AI-Assisted Jewelry Design Apps](https://www.trendhunter.com/trends/blng.md) - [AI Jewelry Sales Assistants](https://www.trendhunter.com/trends/tacori-product-recommendations.md) - [AI-Powered Diamond Rings](https://www.trendhunter.com/trends/spktrl-light-ring.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [2D-to-3D Jewelry Try-Ons](https://www.trendhunter.com/trends/virtual-try-on-technology.md) - [Tactile Marketing Campaigns](https://www.trendhunter.com/trends/tactile-marketing.md) - [Personalized Mixed-Cut Rings](https://www.trendhunter.com/trends/austen-blake.md) - [Immersive Jewelry Exhibitions](https://www.trendhunter.com/trends/tiffany-wonder-exhibition.md)