# Perfume Vending Machines The Tiffany & Co. Vending Machine Dispenses Perfume By Ell Smith | Published 2018-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tiffany-co-vending-machine References: [harpersbazaar](https://www.harpersbazaar.com/uk/fashion/jewellery-watches/a22573992/a-tiffany-and-co-vending-machine/) & [tiffany](https://www.tiffany.com/fragrance/tiffany-fragrance) Those looking to smell sweetly can now do so from the convenience of a [Tiffany & Co.](https://www.trendhunter.com/trends/rose-gold-intense-fragrance) vending machine, which dispenses perfume to consumers on the go. The large baby blue machine elicits a sense of elegance, informing the consumer that there's more inside than a quick bite to eat. The device's interior is filled with the brand's first perfume, enabling consumers to [purchase the decadent scent](https://www.trendhunter.com/trends/parfum-intense-purse-spray) in a more playful manner. This unique experience serves as one of the creative ways in which the brand interacts with its consumers as more recently, Tiffany & Co. partnered with a florist to decorate the streets with blue-clad flowers. The [perfume vending machine](https://www.trendhunter.com/trends/automatica-project) is located on St James' Street in Covent Garden. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Luxury Vending Machines:** The rise of vending machines that offer luxury and high-end products presents opportunities for brands to engage with consumers in new and unique ways. - **Experiential Retail:** The use of interactive and immersive retail experiences, such as perfume vending machines, can enhance brand interactions and create lasting impressions with customers. - **Playful Packaging and Presentations:** Innovative packaging and presentation methods, like perfume vending machines, can captivate consumers' attention and differentiate brands in a crowded market. ### Who This Affects Most - **Luxury Retail:** Luxury retail brands can explore the implementation of vending machines to provide convenient and novel experiences for customers while maintaining their brand image of exclusivity. - **Beauty and Fragrance:** The beauty and fragrance industry can incorporate interactive perfume vending machines to enhance product accessibility and engagement, attracting on-the-go consumers looking for convenient scent options. - **Floral and Event Decor:** Companies in the floral and event decor industry could consider partnering with brands to create unique installations around vending machines, offering consumers a visually appealing sensory experience. ## Related on Trend Hunter - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [In-Store Perfume Refill Stations](https://www.trendhunter.com/trends/perfume-refill-station.md) - [Makeup Vending Machines](https://www.trendhunter.com/trends/beauty-express.md) - [Pop-Up Vending Machines](https://www.trendhunter.com/trends/pop-up-vending-machine.md) - [Rose Gold-Inspired Fragrances](https://www.trendhunter.com/trends/rose-gold-intense-fragrance.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md)