# Tiffany & Co. Launch 70 New Stores By Rose A. Valenta | Published 2007-10-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/tiffany-co-to-launch-70-new-stores References: [luxist](http://www.luxist.com/category/jewelry) & [luxist](http://www.luxist.com/category/jewelry) [Tiffany & Co.](https://www.trendhunter.com/trends/tiffany-co-watch-range) Collections will be the theme for 70 new Tiffany & Co. stores that will cater to the female buyer. The company wants "its [little blue box](https://www.trendhunter.com/trends/blue-box-caf) to mean more things to more people." The first 2,000 square foot store will open its doors next year. The site has not yet been disclosed. " Tiffany & Co. which just opened their new huge store on Wall Street, shown above, is now expanding in a smaller way. The purveyors of fine jewelry have a plan to open [70 stores](https://www.trendhunter.com/trends/mejuri-square-one) that are 2,000 square feet. The stores, tentatively titled Tiffany & Co. Collections won't be where a man goes to big up the big sparkly I do maker. In fact, WWD reports that the stores will feature women's jewelry but no engagement or "statement" (translation: huge mega rocks) pieces. The stores are meant to attract today's women who can buy their own jewelry, thank you very much. Pieces will be priced from just under $100 to $15,000 and the first store is et to open next year." **Implications** - Since Audrey Hepburn enjoyed a croissant and admired some jewelry on the big screen, Tiffany & Co has been an icon for women everywhere, representing femininity and luxury. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Female-focused Jewelry Stores:** The trend of opening Tiffany & Co. Collections stores catered specifically to female buyers presents an opportunity for other luxury jewelry brands to create similar stores with a focus on women's jewelry. - **Self-purchase Jewelry Trend:** The shift towards attracting women who can buy their own jewelry highlights an opportunity for jewelry brands to design and market pieces that appeal specifically to independent female buyers. - **Accessible Luxury Jewelry:** The pricing range of $100 to $15,000 for Tiffany & Co. Collections stores indicates a trend of making luxury jewelry more accessible, creating an opportunity for other luxury brands to introduce affordable yet stylish pieces. ### Sectors Adopting This - **Luxury Jewelry:** The trend of female-focused jewelry stores presents an opportunity for luxury jewelry brands to redefine their target audience and create collections tailored to women's preferences. - **Retail:** The rise of self-purchase jewelry trend suggests an opportunity for retail companies to create engaging in-store experiences that empower women to make their own jewelry choices. - **Fashion:** The accessible luxury jewelry trend provides fashion brands with an opportunity to collaborate with luxury jewelry brands to create affordable yet stylish jewelry pieces that complement their clothing lines. ## Related on Trend Hunter - [Dazzling Jeweler Timepiece Ranges](https://www.trendhunter.com/trends/tiffany-co-watch-range.md) - [Immersive Jewelry Exhibitions](https://www.trendhunter.com/trends/tiffany-wonder-exhibition.md) - [Electrifying Jewelry Window Displays](https://www.trendhunter.com/trends/tiffany-co-netflix.md) - [Reimagined Luxury Jewelry Collections](https://www.trendhunter.com/trends/bird-on-a-pearl.md) - [Cosmos-Inspired High-Jewelry Collections](https://www.trendhunter.com/trends/cleste-collection.md) - [Anniversary-Celebrating Luxe Jewelry Collections](https://www.trendhunter.com/trends/elsa-peretti.md) - [Lunar New Year-Inspired Jewelry](https://www.trendhunter.com/trends/lunar-new-year-collections.md) - [Rope-Style Jewelry Collections](https://www.trendhunter.com/trends/tiffany-and-co.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md)