# Regal Jewelry Ads The Tiffany & Co. Spring 2013 Campaign Adopts an Old Hollywood Glamor By Meghan Young | Published 2013-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tiffany-co-spring-2013 References: [fashiongonerogue](http://fashiongonerogue.com/michael-thompson-liu-wen-doutzen-kroes-karen-elson-tiffany-co-spring-2013-advertising-campaign/) & [tiffany](http://www.tiffany.com/default.aspx?SiteID=1) The Tiffany & Co. Spring 2013 ad campaign rightly targets a regal and sophisticated audience. Considering that this jewelry brand is synonymous with luxury, notoriety and, of course, quality, anything associated with it would embody those qualities and more. Channeling an old [Hollywood](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection) type of glamor, one that befits a society currently enamored with all things 'The Great Gatsby,' stylist Paul Cavaco clad the models in a range of elegant gowns. Lensed by photographer Michael Thompson, the Tiffany & Co. Spring 2013 ad campaign stars a troop of top models: Liu Wen, Karen Elson, Doutzen Kroes, Shalom Harlow, Liya Kebede and [Arizona Muse](https://www.trendhunter.com/trends/tna-wrestling). The looks were perfected by hairstylist Serge Normant and makeup artist Gucci Westman. From [diamond necklaces to chandelier earrings](https://www.trendhunter.com/trends/virtuosity-high-jewelry), the campaign does justice to all the latest designs. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Regal Jewelry:** Opportunity for disruptive innovation in creating regal jewelry pieces that embody luxury, notoriety, and quality. - **Old Hollywood Glamor:** Opportunity for disruptive innovation in creating fashion and beauty products inspired by the old Hollywood glamour aesthetic. - **Luxury Ad Campaigns:** Opportunity for disruptive innovation in developing unique and memorable ad campaigns that target sophisticated audiences. ### Where This Applies - **Jewelry:** Opportunity for disruptive innovation in the jewelry industry by designing and manufacturing high-end regal pieces that reflect luxury and quality. - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating old Hollywood glamor elements into clothing designs and accessories. - **Beauty:** Opportunity for disruptive innovation in the beauty industry by creating makeup and hair products that help achieve the old Hollywood glamor look. ## Related on Trend Hunter - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Cosmos-Inspired High-Jewelry Collections](https://www.trendhunter.com/trends/cleste-collection.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Dazzling Jeweler Timepiece Ranges](https://www.trendhunter.com/trends/tiffany-co-watch-range.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Diamond Jewelry Holiday Campaigns](https://www.trendhunter.com/trends/national-television-campaign.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md)