# Electrifying Jewelry Window Displays Tiffany & Co. is Netflix's First Luxury Jeweler Partner By Laura McQuarrie | Published 2025-10-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/tiffany-co-netflix References: [fashionunited.uk](https://fashionunited.uk/press/fashion/tiffany-co-becomes-the-first-luxury-jeweler-to-partner-with-netflix/2025101484398) & [press.tiffany](https://press.tiffany.com/tiffany-co-becomes-the-first-luxury-jeweler-to-partner-with-netflix-and-celebrates-its-jewelry-debut-in-guillermo-del-toros-frankenstein-with-window-displays-at-the-landmark-and-presen/)  [Tiffany & Co.](https://www.trendhunter.com/trends/luxury-jewelry-campaigns) is officially the first luxury jeweler to partner with [Netflix](https://www.trendhunter.com/trends/pandora-x-stranger-things), and fans can look for the brand's legendary jewelry in Guillermo del Toro’s Frankenstein, watch an exclusive five-minute featurette with behind-the-scenes content, and discover immersive window displays at The Landmark. At its iconic Fifth Avenue flagship, The Landmark, in New York City, Tiffany & Co. will unveil a window display designed in collaboration with Guillermo del Toro, that reimagines pivotal scenes from the film. Visitors can unlock exclusive behind-the-scenes content by scanning a QR code on the windows, and visit the theatrical display after dark to see it transformed by dramatic, electrified lighting. Within The Landmark, a presentation will showcase [Tiffany & Co. jewels](https://www.trendhunter.com/trends/tiffany-co5) from The Tiffany Archives, as worn by Mia Goth in Frankenstein. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 74% | Activity: 74% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Retail Experiences:** Retail window displays are transformed into interactive experiences through QR codes and augmented reality, offering customers a dynamic way to engage with brand stories. - **Cinematic Brand Collaborations:** Brands partner with filmmakers to create immersive marketing campaigns that blur the lines between film and retail, enhancing customer engagement and brand narrative. - **Illuminated Visual Merchandising:** The use of custom lighting in window displays evolves into an art form, enhancing visual appeal and drawing passerby attention during nighttime shopping. ### Sectors Adopting This - **Luxury Jewelry:** Luxury jewelry brands are incorporating storytelling and immersive experiences to reinvent traditional retail spaces, elevating consumer interaction. - **Film and Entertainment Partnerships:** The synergistic collaboration between luxury brands and the film industry creates unique promotional opportunities, reaching broader audiences through captivating storytelling. - **Retail Technology:** Advancements in retail technology, such as interactive QR code interfaces, enable brands to offer personalized and digitally enhanced shopper experiences at physical store locations. ## Related on Trend Hunter - [Celebrity-Backed Luxury Jewelry Campaigns](https://www.trendhunter.com/trends/luxury-jewelry-campaigns.md) - [Immersive Jewelry Exhibitions](https://www.trendhunter.com/trends/tiffany-wonder-exhibition.md) - [Luxury Jewelry-Brand Digital NFTs](https://www.trendhunter.com/trends/nftiff.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md) - [Anniversary-Celebrating Luxe Jewelry Collections](https://www.trendhunter.com/trends/elsa-peretti.md) - [Cinematic Valentine's Day Campaigns](https://www.trendhunter.com/trends/valentines-day-film.md) - [Luxury Jewelry Designer-Inspired Interiors](https://www.trendhunter.com/trends/tiffany-co5.md) - [Cosmos-Inspired High-Jewelry Collections](https://www.trendhunter.com/trends/cleste-collection.md) - [Mythically Designed Luxe Jewelry](https://www.trendhunter.com/trends/tiffany-titan.md)