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# Colorful Tie-Dye Canvas Shoes
Vans Launches a Tie-Dye Pack Adorning Classic Sneaker Models

By Amy Duong | Published 2019-02-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tiedye-pack
References: [highsnobiety](https://www.highsnobiety.com/p/vans-era-tie-dye-release-date-price/) & [vans](https://www.vans.com/classics.html)

Footwear label Vans introduces its newest [Tye-Die Pack](https://www.trendhunter.com/trends/canvas-pack) full of options that take the [signature Era sneaker](https://www.trendhunter.com/trends/era-skool) as a foundation silhouette. The colorful details are informed onto the sneakers using a [digital printing method](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso) and it draws inspiration from the 60s -- specifically the San Francisco neighborhood of Haight-Ashbury, where many hippies resided and serve as a place of a variety of subcultures.

The Tie-Dye Pack feature colorways including green and black, yellow and black, and red and black. The design infuses the pattern in black in contrast with the matching tonal tongue and black lacing systems, finishing off with contrasting white eyelets. The entire pack is set to drop later in March in time for the warmer season to arrive.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 20% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Tie-dye Footwear:** Explore opportunities to incorporate tie-dye patterns into footwear designs using digital printing methods.
- **Nostalgic Fashion:** Tap into the popularity of retro-inspired fashion by drawing inspiration from historical subcultures.
- **Seasonal Product Releases:** Consider the potential of launching product lines that align with specific seasons or events.

### Sectors Adopting This

- **Footwear:** The footwear industry can embrace tie-dye patterns as a way to create unique and fashion-forward designs.
- **Fashion:** The fashion industry can leverage nostalgic trends to create clothing and accessories that appeal to consumers seeking a vintage aesthetic.
- **Retail:** Retailers can capitalize on seasonal product releases by offering limited-edition items that align with specific trends and occasions.

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- [Retro Patterned Collaborative Footwear](https://www.trendhunter.com/trends/era-skool.md)
- [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md)
- [Textural Canvas Lifestyle Sneakers](https://www.trendhunter.com/trends/canvas-pack.md)
