# Charitable Tie-Dye Cupcakes Baked by Melissa's New Cupcakes Support the Make-A-Wish Foundation By Katherine Pendrill | Published 2018-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tiedye-cupcakes References: [delish](https://www.delish.com/food-news/a20072445/baked-by-melissa-make-a-wish-cupcakes/) & [bakedbymelissa](https://www.bakedbymelissa.com/collab) To help consumers satisfy their sweet tooth and contribute to a good cause, Baked by [Melissa](https://www.trendhunter.com/trends/candy-bar-inspired-cupcake) has teamed up with the [Make-A-Wish](https://www.trendhunter.com/trends/bakeawish-challenge) Foundation on a collection of adorable tie-dye cupcakes. Timed to coincide with World Wish Day, which falls on Sunday, April 29th, the sweet treats are a delicious way to give back. To help support the Make-A-Wish foundation, Baked By Melissa has created blue-and-white tie-dye cupcakes that are almost too pretty to eat. The collaboration was largely inspired by a young boy named Joshua, who joined owner Melissa Ben-Ishay in her kitchen. Joshua was born with a severe congenital heart defect, but his dream has always been to overcome his illness and become a chef like Ben-Ishay. To help kids just like Joshua, the [charitable cupcakes](https://www.trendhunter.com/trends/brioche-pasquier-uk) will be sold between April 29th and May 31st, with 75 cents from every sale going towards the Make-A-Wish foundation. For those who purchase a Latest & Greatest pack, $1.50 will be donated. Image Credit: *Baked By Melissa.* ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 24% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Charitable Food Products:** There is an opportunity to capitalize on consumers' willingness to purchase food products that benefit charitable causes. - **Social Responsibility Campaigns:** Brands can engage with consumers and contribute to important causes through social responsibility campaigns. - **Collaborations for Charity:** Collaborations between brands and charitable organizations can be a powerful way to raise awareness and funds for important causes. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry has the potential to create products that not only satisfy consumer demand, but also contribute to charitable causes. - **Non-profit:** Charitable organizations can benefit from collaborations with consumer-facing businesses to increase awareness and drive fundraising efforts. - **Retail:** Retail businesses can promote social responsibility campaigns through partnerships with charities and nonprofit organizations. ## Related on Trend Hunter - [Wish-Inspired Bake-Off Events](https://www.trendhunter.com/trends/bakeawish-challenge.md) - [Plush Toy-Inspired Cupcakes](https://www.trendhunter.com/trends/baked-by-melissa-squishmallows-cupcakes.md) - [Charitable Shortbread Cookies](https://www.trendhunter.com/trends/fudge-stripes-makeawish-celebration-cake-cookies.md) - [Social Good Breakfast Promotions](https://www.trendhunter.com/trends/pancakes-for-a-purpose.md) - [Lemonade-Inspired Dessert Collabs](https://www.trendhunter.com/trends/simply-lemonadeinspired-cupcakes.md) - [Candy Bar-Inspired Cupcakes](https://www.trendhunter.com/trends/candy-bar-inspired-cupcake.md) - [Social Good Valentine's Pizzas](https://www.trendhunter.com/trends/lou-malnatis-pizzeria.md) - [Thoughtful Red Velvet Cakes](https://www.trendhunter.com/trends/give-with-joy-cake.md) - [Cancer Research-Supporting Pretzels](https://www.trendhunter.com/trends/pretzel-ribbons.md)