# Charitable Tie-Dye Spring Fashion Loewe's New Tie-Dye Capsule Raises Money for Education Purposes By Amy Duong | Published 2020-04-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/tiedye-capsule References: [highsnobiety](https://www.highsnobiety.com/p/loewe-paulas-boutique-ss20/) & [loewe](http://loewe.com/) Fashion label [Loewe](https://www.trendhunter.com/trends/loewe-and-on) takes a charitable focus with its new [Tie-Dye capsule](https://www.trendhunter.com/trends/pleasing-and-jw-anderson) set to launch as a part of its Spring/Summer 2020 roster. The brand continues to embody a Balearic inspiration and honoring the iconic Paula's Boutique. The range is full of menswear, womenswear, fragrances, and accessory options as well. Notably, the accessories are designed in the shape of elephants and octopus. The brand will be supporting educational projects specifically for children by [donating €40 for every product](https://www.trendhunter.com/trends/camp-aspen) that is bought from the month of May to August in stores and online. The fashion brand recently donated €500,000 in collaboration with Plataforma de Infancia to protect the rights of children and adolescents. In addition to the capsule and the donations, it is also launching educational programs this summer in Spain. Image Credit: Loewe, Gray Sorrenti ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 47% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Fashion:** Fashion brands can focus on creating charitable initiatives to engage consumers and support social causes. - **Tie-dye Trend:** Tie-dye fashion is becoming more popular as a way for consumers to express themselves and stand out from the crowd. - **Socially Responsible Fashion:** Consumers are becoming increasingly interested in supporting brands that prioritize social responsibility and giving back to their communities. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the tie-dye trend and charitable initiatives to drive sales and positive social impact. - **Education:** Education organizations can partner with fashion brands to raise awareness and funding for educational projects. - **Social Responsibility:** Businesses in various industries can focus on social responsibility initiatives to engage consumers, support social causes, and improve their brand image. ## Related on Trend Hunter - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Fashion-Forward Performance Apparel](https://www.trendhunter.com/trends/loewe-and-on.md) - [Sustainable Eurovision Capsules](https://www.trendhunter.com/trends/ljmu.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Co-Branded Premium Running Shoes](https://www.trendhunter.com/trends/cloudtilt-2.md)