# Rolled Tie Packaging Smith's Tie Package Comes Rolled Rather Than Boxed By Laura McQuarrie | Published 2015-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tie-package References: [thedieline](http://www.thedieline.com/blog/2015/7/7/smith) Although it's conventional for most tie package designs to take the form of a rectangular box, [Smith](https://www.trendhunter.com/trends/heydude-x-steven-smith) now uses an entirely different packaging system for its products. The Smith ties now come packaged in neat [cylindrical tubes](https://www.trendhunter.com/trends/innovative-packaging-solution) that have the ties rolled rather than folded. As well as offering a neat way to display the accessories as a unit, it also makes it easy to see the individual patterns on each of the different ties. In addition to showing a small sampling of the color and pattern on the tie, the packaging appeals even more to [male audiences](https://www.trendhunter.com/trends/wilkinson-sword) with details that spell out the occasions a tie is best suited for. Once unrolled, the tie package seems even simpler and includes a guide that details how to tie a tie with a series of visuals. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Tie Packaging:** The trend of using cylindrical tubes instead of rectangular boxes for tie packaging creates a unique and eye-catching display. - **Rolled Tie Presentation:** The trend of rolling ties instead of folding them in packaging allows customers to easily see the patterns of each tie. - **Interactive Tie Packaging:** The trend of including a guide on how to tie a tie in the packaging offers a helpful and engaging experience for customers. ### Sectors Adopting This - **Fashion Accessories:** The fashion accessories industry can explore alternative tie packaging methods to stand out and attract customers. - **Retail Packaging:** The retail packaging industry can capitalize on the trend of rolled tie presentation by offering innovative packaging solutions to tie manufacturers. - **Consumer Goods:** The consumer goods industry can incorporate interactive elements, such as tie tying guides, into their product packaging to enhance customer experience. ## Related on Trend Hunter - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Stackable Canned Fish Packages](https://www.trendhunter.com/trends/the-tower-of-tuna.md) - [Ultra-Slim Delivery Boxes](https://www.trendhunter.com/trends/flap-it.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md)