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# Monthly Necktie Subscriptions
Root Bizzle's Tie of the Month Club Delivers Style

By Laura McQuarrie | Published 2014-02-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tie-of-the-month
References: [rootbizzle](http://www.rootbizzle.com/) & [rootbizzle](http://www.rootbizzle.com/howitworks)

Root Bizzle is a tie of the month club that helps keep men always looking snappy. The [subscription service](https://www.trendhunter.com/trends/zapp-subscription-service) offers three different packages: classic business ties suitable for the working world, [skinny ties](https://www.trendhunter.com/trends/what-should-i-wear) for those with an eye for style and whimsical ties with a focus on fun colors and patterns.

Getting started with Root Bizzle is as simple as choosing a style and a subscription plan and before you know it, you’ll have a new 100% silk tie at the end of every month. Root Bizzle offers subscriptions that range from $20 - $25, available in monthly, three and six month plans.

[Root Bizzle](http://www.rootbizzle.com/) was founded by a group of “grabatologists,” or tie collectors with keen eyes for high-quality ties. Now, the tie collectors are helping others to expand the tie collections in their closets.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 42% | Activity: 62% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Subscription Services:** There is an opportunity to create subscription services for other fashion accessories like belts, socks, or hats.
- **Customization:** Allowing customers to personalize their tie designs could lead to a disruptive innovation opportunity in the tie industry.
- **Sustainable Materials:** Switching to eco-friendly tie materials, such as recycled polyester, could appeal to environmentally-conscious customers and differentiate a brand in the market.

### Who This Affects Most

- **Fashion:** The fashion industry could take advantage of the subscription service model and offer it to other clothing items like socks, underwear, or jewelry.
- **Retail:** Retailers can leverage customization technology to personalize their products for customers, such as custom suits or dresses.
- **Sustainability:** Companies looking to reduce their environmental impact can invest in sustainable materials for their products, like recycled fibers for textiles.

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