# Charitable Tie-Dye Shirts Girlfriend Collective's '1 in 8 Tee' Supports Breast Cancer Research By Laura McQuarrie | Published 2019-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tie-dye-shirt References: [girlfriend](https://www.girlfriend.com/products/1-in-8-tee?utm_campaign=1%20in%208%20Tee%20%28Engaged%29%20%282019-10-01%29&utm_medium=email&utm_source=Klaviyo&_ke=eyJrbF9lbWFpbCI6ICJsYXVyYW1jcXVhcnJpZUBnbWFpbC5jb20iLCAia2xfY29tcGFueV9pZCI6ICJObkNHc1IifQ%3D%3D) Now that it's October, the start of Breast Cancer Awareness Month, Girlfriend Collective is releasing a [limited-edition tie-dye shirt](https://www.trendhunter.com/trends/hats-for-hope-movement) in support of the [Breast Cancer Research Foundation](https://www.trendhunter.com/trends/breast-cancer-research-foundation). To illustrate the fact that breast cancer is the most common cancer in women worldwide—and in the United States alone, one in eight women will be diagnosed in their lifetime—Girlfriend Collective named its design the 1 in 8 Tee. Due to the nature of its design, the 1 in 8 Tee is completely unique and no two styles are the same. However, all the designs share the quality of being pink, plus fully biodegradable designs. 100% of profits from the 1 in 8 Tee will be donated directly to the BCRF. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 53% | Activity: 8% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Disruptive innovation opportunity: Develop more eco-friendly and biodegradable clothing options. - **Cause Marketing:** Disruptive innovation opportunity: Create products and campaigns that support charitable causes to engage socially conscious consumers. - **Personalized Apparel:** Disruptive innovation opportunity: Utilize unique and customizable designs to appeal to consumers seeking individuality in their fashion choices. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate sustainable practices and materials into the fashion industry to reduce environmental impact. - **Charitable Organizations:** Disruptive innovation opportunity: Collaborate with brands to create cause-related merchandise and fundraising campaigns. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop strategies to effectively promote cause marketing initiatives and engage target audiences. ## Related on Trend Hunter - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Awareness-Raising Silk Bedding Lines](https://www.trendhunter.com/trends/national-breast-cancer-foundation.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Cancer Awareness Shopping Bundles](https://www.trendhunter.com/trends/asda-tickled-pink.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md) - [Cancer Awareness Bakery Branding](https://www.trendhunter.com/trends/toufayan-bakeries.md) - [Pink-Accented Bakery Packaging](https://www.trendhunter.com/trends/toufayan-bakeries1.md)