# Gamified Necktie Apps Hermes' Tie Break App for Men Combines Gaming and Fashion By Laura McQuarrie | Published 2014-08-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/tie-break-app References: [luxuo](http://www.luxuo.com/fashion/hermes-tie-break-iphone-app.html) & [itunes.apple](https://itunes.apple.com/us/app/hermes-tie-break/id892397503?mt=8) Hermès' new Tie Break app is full of fun, games and practical fashion advice for all things tie-related. The app for guys is designed to offer a break when you need it most, letting users play [arcade-style games](https://www.trendhunter.com/trends/the-room-by-gentle-monster), watch cartoons, videos and gif images. In addition to these time-killers, the [mobile app for iOS and Android](https://www.trendhunter.com/trends/tomo-cafe) also features a guide to learning how to properly tie a tie, some production secrets from the iconic designer label and a catalog of ties that can be browsed through. If a user happens upon a tie that really strikes their fancy from the Hermès Autumn/Winter 2014 collection, it can be ordered through the [integrated online store](https://www.trendhunter.com/trends/dkny-x-fashionverse) with a special promotional code in-app. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 34% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Gamified Apps:** Opportunity to create gamified apps that combine entertainment and practical advice in various industries. - **Fashion Apps:** Potential for fashion apps to offer interactive experiences, practical tips, and online shopping for customers. - **Mobile Gaming:** Mobile gaming industry can explore collaborations with fashion brands to create entertaining and educational experiences. ### Where This Applies - **Fashion:** Fashion industry can leverage gamification and app development to enhance customer engagement and shopping experiences. - **Mobile App Development:** Opportunity for mobile app developers to create innovative and interactive apps that combine entertainment and practical functionality. - **Gaming:** Gaming industry can tap into the fashion sector to create gamified experiences and reach new audiences. ## Related on Trend Hunter - [Dynamic Mobile Fashion Games](https://www.trendhunter.com/trends/fashionverse.md) - [Fashion Gaming App-Updates](https://www.trendhunter.com/trends/fashion-gaming-app-drest.md) - [Versatile Fashion Inspiration Apps](https://www.trendhunter.com/trends/urrban-tailor.md) - [Gamified Shopping Apps](https://www.trendhunter.com/trends/gamified-shopping-app.md) - [Game-Collaborative Phygital Apparel](https://www.trendhunter.com/trends/need-for-speed.md) - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Gaming Wearable Devices](https://www.trendhunter.com/trends/tetris-watch.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md)