# Natural Clay Kitty Litters The Tidy Cats Naturally Strong Litter Has Activated Charcoal and More By Michael Hemsworth | Published 2020-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tidy-cats References: [progressivegrocer](https://progressivegrocer.com/tidy-cats-naturally-strong-litter-0) & [purina](https://www.purina.com/tidy-cats/cat-litter/clumping-naturally-strong-unscented) The Tidy Cats Naturally Strong Litter is a new product from the brand that will provide pet owners with a more natural option to choose for their furry friend. The kitty litter is characterized by its 100% [natural ingredient list](https://www.trendhunter.com/trends/dr-elseys) that includes clay that will work effectively to clump together and subsequently help [prevent odors from building up](https://www.trendhunter.com/trends/mova-selfcleaning-litter-box). The Unscented option is made with activated charcoal, while the Tidy Cats Naturally Strong Litter Lemongrass option uses pure plant extracts to fight against odors. The Tidy Cats Naturally Strong Litter comes in recyclable packaging that includes plastic jugs or paper boxes. The plastic jugs are made with 50% post-consumer recycled plastic, while the paper boxes are made with [Sustainable Forestry Initiative](https://www.trendhunter.com/trends/fat-tire1) certified materials. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Natural Pet Products:** Opportunity to develop more natural and environmentally friendly pet products. - **Sustainable Packaging:** Opportunity to innovate in sustainable packaging solutions for pet products. - **Odor Control Technology:** Opportunity to develop more effective odor-fighting technologies for pet products. ### Who This Affects Most - **Pet Products:** Natural and sustainable pet products can be developed for more eco-conscious pet owners. - **Packaging:** Sustainable packaging options can be explored for a variety of industries including pet products. - **Cleaning and Hygiene:** Odor-fighting technology can be utilized in a variety of industries, including cleaning and hygiene products. ## Related on Trend Hunter - [Reformulated Cat Litters](https://www.trendhunter.com/trends/cat-litters.md) - [Functional Litter Accessories](https://www.trendhunter.com/trends/litterlocker-1.md) - [Health-Indicating Cat Litters](https://www.trendhunter.com/trends/alpha-paw-genius-litter.md) - [XL Crystal Litter Bags](https://www.trendhunter.com/trends/petsafe-2.md) - [Secret Decorative Litter Boxes](https://www.trendhunter.com/trends/decorative-litter-box.md) - [Mid-Century Modern Litter Boxes](https://www.trendhunter.com/trends/pawbby-p1-ultra.md) - [Durable Litter Boxes](https://www.trendhunter.com/trends/litter-genie-platinum-pail.md) - [Dynamic Cat Litter Boxes](https://www.trendhunter.com/trends/pet-object-litter-box.md) - [Intelligent Enclosed Litter Boxes](https://www.trendhunter.com/trends/charmkit-litter-box.md)