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# Solid Cement Timepieces
TIDVIS Grandfather Clocks Harken to the Modern Period

By Amelia Roblin | Published 2012-01-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tidvis-grandfather-clocks
References: [contemporist](http://www.contemporist.com/2012/01/13/tidvis-clocks-by-kvarnen-studio-and-forsberg-form/) & [kvarnenstudio.se](http://kvarnenstudio.se/index.php/portfolio/projects/tidvis/)

As technologies and tastes change, have you figured that, just maybe, your father's father furnished his house much differently to his father's father? TIDVIS Grandfather Clocks appear to address design's tendency to evolve by presenting a modernist piece to the modern person.

Concrete was all the rage in the 1950s when my grandpa was in the prime of his life, so it could very well be that this collection of beautiful [brutalist objects](https://www.trendhunter.com/trends/ancora) is targeted at buyers in the 20 to 40 year-old bracket. I must say that I appreciate the marriage of soft streamlined forms, the [subtle rough textures](https://www.trendhunter.com/trends/tissot-rockwatch) and the way that they have together been sculpted into the [old standing clock form](https://www.trendhunter.com/trends/trace-line).

While some may be put off by the weight of the TIDVIS Grandfather Clocks, the Kvarnen Studio manufactures a model in ash for Forsberg Form as well.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 65% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Modernist Timepieces:** There is an opportunity for innovative designs that marry modernist aesthetics with traditional timepiece forms.
- **Brutalist Furniture:** There is a market for furniture that incorporates brutalist elements into modern designs.
- **Material Experimentation:** There is potential for exploration of unconventional materials like concrete in furniture design.

### Who This Affects Most

- **Furniture Manufacturing:** Furniture manufacturers can explore incorporating unconventional materials and modernist designs into their product lines.
- **Home Decor:** Home decor retailers can offer products that cater to those looking for unique and modernist-inspired home furnishings.
- **Design Innovation:** Innovative designers can create a new niche in the market of modernist-inspired furniture that incorporates unconventional materials and forms.

## Related on Trend Hunter

- [Dynamic Shadow Wall Clocks](https://www.trendhunter.com/trends/textural-wall-clock.md)
- [Retro Pastel Flip Clocks](https://www.trendhunter.com/trends/minimalist-flip-clock.md)
- [Brutalist-Inspired Sleek Timepieces](https://www.trendhunter.com/trends/b1.md)
- [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md)
- [Reimagined Modern Pendulum Clocks](https://www.trendhunter.com/trends/heng-alarm.md)
- [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md)
- [Elegant Linear Clocks](https://www.trendhunter.com/trends/linear-clockworks.md)
- [Structural Metal-Made Timepieces](https://www.trendhunter.com/trends/casio-gsteel-modern-industrial-series.md)
- [Postmodern Cone Structural Timepieces](https://www.trendhunter.com/trends/postmodern-cone-watch.md)
