# Pattern-Losing Animal Ads The Tide 'Removes Stains in One Go' Campaign is Surreally Minimalist By Meghan Young | Published 2014-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tide-removes-stains-in-one-go References: [adeevee](http://www.adeevee.com/2014/02/tide-leopard-zebra-dog-print/) & [linkedin](http://www.linkedin.com/in/tanjasiersbol) Two things come to mind when taking in the [Tide](https://www.trendhunter.com/trends/youre-gonna-need-more-tide) 'Removes Stains in One Go' ad campaign: surreal and minimalist. The first has everything to do with the fact that the cheetah, zebra and Dalmatian starring in each image has lost a patch of its iconically patterned fur while the latter is due to the simple albeit colorful backdrop they are captured against. Creative directed by Tanja Siersbøl, a freelancer based in London, United Kingdom, the Tide 'Removes Stains in One Go' ad campaign is extremely eye-catching. Not only does it revolve around [animals](https://www.trendhunter.com/trends/inflatable-dogs), which almost everyone loves, it embraces stylish patterns against clean pastel hues that will appeal to people's inner stylists. And, of course, it will get people thinking about [removing stubborn stains](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot) on white shirts. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 93% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Animal Ads:** Opportunity for brands to create visually striking and thought-provoking ads that stand out in a cluttered advertising landscape. - **Surreal Marketing Campaigns:** Potential to engage and captivate audiences by creating campaigns that elicit unexpected and dreamlike visuals. - **Stain Removal Advertising:** Innovation potential to develop new and creative ways to promote stain removal products and highlight their effectiveness. ### Sectors Adopting This - **Advertising:** Opportunity for ad agencies to push the boundaries of creativity and deliver unique campaigns for their clients. - **Fashion and Lifestyle:** Potential to collaborate with brands in the fashion and lifestyle industry to create visually stunning and on-trend campaigns featuring animals and patterns. - **Cleaning Products:** Opportunity to develop new marketing strategies and visually appealing campaigns for stain removal products to attract consumers. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Comedic Laundry Campaigns](https://www.trendhunter.com/trends/youre-gonna-need-more-tide.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md)