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# Sustainable Aquatic Fashions
The Company Tidal Wave Makes Clothing Out of Sea Animals

By Mishal Omar | Published 2016-06-02 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/tidal-wave
References: [treehugger](http://www.treehugger.com/sustainable-fashion/how-leftover-foods-are-being-turned-green-fashion.html) & [tidalvisionusa](http://tidalvisionusa.com/tidal-tex/)

In a move towards creating [sustainable and environmentally-friendly fashion](https://www.trendhunter.com/trends/c-collection), the company [Tidal Wave](https://www.trendhunter.com/trends/tidal-flight) makes clothing out of crab shells and leather.

The company makes two different sustainable materials that are used to make clothing and accessories. Chitoskin™ is an apparel line that "naturally crushes odor" and is made up of crab shells that would otherwise be discarded. The end result is clothing that is "antibacterial, antimicrobial, biodegradable and non-toxic." Tidal wave also makes accessories such as wallets, smartphone cases, belts and billfolds out of Alaskan salmon leather. The accessories which are available in various natural colors are from sustainable fisheries and have organic interiors.

This sustainable and eco-friendly fashion shows that it is possible to turn waste and sustainable processes into functional items.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 87% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Fashion:** Disruptive innovation opportunity: Explore alternative materials and manufacturing processes to create environmentally-friendly clothing and accessories.
- **Circular Economy:** Disruptive innovation opportunity: Develop methods for upcycling waste materials into valuable and fashionable products.
- **Biomaterials:** Disruptive innovation opportunity: Investigate the use of natural materials, such as crab shells and salmon leather, to create innovative and sustainable fashion items.

### Industries Being Reshaped

- **Fashion Industry:** Disruptive innovation opportunity: Embrace sustainable practices and materials to meet the growing demand for environmentally-friendly clothing.
- **Textile Industry:** Disruptive innovation opportunity: Find ways to integrate biomaterials into the production of textiles, offering alternative options to traditional fabric sources.
- **Accessories Industry:** Disruptive innovation opportunity: Utilize sustainable materials like salmon leather to create unique and eco-friendly accessories.

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