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# Perceived Time Chronographs
The TicTocTrac Watch Measures Perception of Moments

By Meghan Young | Published 2012-05-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tictoctrac-watch
References: [theverge](http://www.theverge.com/2012/5/8/3007537/tictoctrac-time-perception-measuring-wristwatch) & [tictoctrac](http://www.tictoctrac.com/)

It is one thing to be told the time, it is another thing to be told how one has perceived the time that had just passed by; the TicTocTrac watch does both. It is a unique chronograph that is worn like a typical wristwatch even though its face barely resembles one. In place of hands and other recognizable watch features, the TicTocTrac watch has a black box in the center.

By double-tapping the TicTocTrac watch, a time estimation exercise commences.
Designed by students from Cornell University as an engineering project, the screen lights up and displays a random amount of time for a person to wait. When a person feels they have waited that allotted amount of time, they double-tap the TicTocTrac watch again and it informs them if they overestimated or underestimated the time.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 19% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Perceived Time Measurement:** Opportunity for developing innovative products that measure and analyze how individuals perceive time.
- **Interactive Chronographs:** Potential for creating chronographs that engage users in time estimation exercises and provide feedback.
- **Wearable Time Learning:** Opportunity to develop wearable devices that aid in improving individual's time perception and estimation skills.

### Sectors Adopting This

- **Watchmaking:** Disruptive innovation opportunity to incorporate interactive time estimation features in traditional wristwatch designs.
- **Technology:** Potential to integrate time perception measurement capabilities into wearable devices, creating new applications and experiences.
- **Education:** Opportunity to apply perceived time measurement techniques in educational tools and resources for time management improvement.

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