# Alcohol-Free Saffron Ales Ticket Pale Ale is Infused with the World’s Most Expensive Spice By Laura McQuarrie | Published 2023-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ticket-pale-ale References: [fabnews.live](https://fabnews.live/ticket-a-truly-differentiated-low-no-beer-championing-the-functional-flavour-benefits-of-saffron/)  Ticket Pale [Ale](https://www.trendhunter.com/trends/honey-sweetened-ginger-ale) incorporates one of the most expensive spices in the world to offer an elevated experience of alcohol-free beer. This [alcohol-free pale ale](https://www.trendhunter.com/trends/on-beer) is made with saffron and lavender and its floral, flavorful essence builds on floor-malted barley to offer a refreshingly different way to enjoy social occasions. According to co-founder Ali Porushani, “Ticket Pale Ale is based on a traditional non-alcoholic Persian pale ale that was once very popular in old-school Iran, a beer famed for its meticulous small batch production and the use of best-in-class, locally sourced Persian saffron.” Although many [alcohol-free brews](https://www.trendhunter.com/trends/alcohol-free-brews) can make drinkers feel as though they’re missing out, the vibrant color, full flavor and precious ingredients of Ticket Pale Ale challenge these notions head-on. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 41% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcohol-free Beers with Premium Ingredients:** As consumers become more health-conscious, offering non-alcoholic craft beers made with quality and premium ingredients can appeal to a wider audience. - **Revival of Traditional Recipes with a Modern Twist:** Creating modern versions of traditional beverages can offer a unique and unexpected experience for consumers. - **Floral and Botanical Flavors in Beverages:** Incorporating floral and botanical ingredients can enhance the taste and aroma of drinks, appealing to those seeking a unique and refreshing taste. ### Industries Being Reshaped - **Craft Beer Industry:** Craft breweries can tap into the growing demand for alcohol-free beers by offering premium, high-quality ingredients and exploring traditional recipes with a modern twist. - **Non-alcoholic Beverage Industry:** The non-alcoholic beverage industry can incorporate floral and botanical flavors into their drinks, offering a refreshing and unique experience for consumers. - **Luxury Food Industry:** The use of high-end, rare ingredients like saffron can appeal to consumers seeking a premium and elevated experience in their food and beverages. ## Related on Trend Hunter - [Alcohol-Free Lemongrass Lagers](https://www.trendhunter.com/trends/alcoholfree-lager.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Hoppy Alcohol-Free Ales](https://www.trendhunter.com/trends/af-pale-ale.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Adaptogenic Alcohol-Free Lagers](https://www.trendhunter.com/trends/alcoholfree-craft-beer.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md)