# Sugar-Free Cooling Mints Tic Tac X-Freeze is 50% Larger & Loaded with Cooling Crystals By Laura McQuarrie | Published 2019-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tic-tac-x-freeze References: [prnewswire](https://www.prnewswire.com/news-releases/ferrero-showcases-new-innovations-at-the-2019-sweets--snacks-expo-300853218.html) & [tictacusa](https://www.tictacusa.com/en/homepage) At the Sweets & Snacks Expo, Tic Tac unveiled its newest creation called Tic Tac X-Freeze, which is sure to help plenty of people experience refreshment this summer and beyond. The new Tic Tac product is 50% larger than the original Tic Tac and boasts a formula that's free from sugar and packed with cooling crystals to deliver long-lasting flavor. Tic Tac X-Freeze is offered in Strong Mint and Wintergreen varieties, both of which will be available in pocket-sized packs with 65 or 30 pieces. With this new take on the size and texture of its familiar pocket mints, Tic Tac is offering a bold new experience for people who desire a burst of flavor with all of the refreshing properties of a breath mint in a size that's still as convenient as ever. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 55% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Larger Pocket Mints:** The introduction of larger pocket mints provides an opportunity for other companies to explore the concept and create their own unique versions. - **Sugar-free Confections:** The rising popularity of sugar-free products opens up a disruptive innovation opportunity for confectionery companies to come up with creative and tasty alternatives. - **Long-lasting Flavor Formulas:** The use of cooling crystals to deliver long-lasting flavor offers an opportunity for flavor-focused companies to experiment with innovative formulas and enhance consumer experiences. ### Who This Affects Most - **Confectionery:** The confectionery industry can explore the growing demand for sugar-free products and develop innovative confections that cater to health-conscious consumers. - **Pocket Mints:** The pocket mints industry can capitalize on the trend of larger pocket mints and create various flavors and textures to meet customer preferences. - **Flavor Technology:** Companies specializing in flavor technology have an opportunity to create and market new formulas that deliver long-lasting flavor sensations through the use of innovative ingredients like cooling crystals. ## Related on Trend Hunter - [Fruity Chewable Mints](https://www.trendhunter.com/trends/chewy-tic-tacs.md) - [Dual-Texture Mini Mint Candies](https://www.trendhunter.com/trends/tic-tac-chewy.md) - [Creamy Fruit-Forward Mints](https://www.trendhunter.com/trends/tic-tac-strawberry-cream.md) - [Tiny Triple-Citrus Candies](https://www.trendhunter.com/trends/tic-tac-citrus-adventure.md) - [Tropical Flavor Mashup Mints](https://www.trendhunter.com/trends/tic-tac-tropical-adventure.md) - [Minuscule Soda-Flavored Candies](https://www.trendhunter.com/trends/tic-tac-sprite.md) - [Dual-Layered Candy Products](https://www.trendhunter.com/trends/tic-tac-two.md) - [Tingling Tropical Cocktail Candies](https://www.trendhunter.com/trends/ice-breakers-sparkling.md) - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md)