# Flavor-Transforming Sweets Tic Tac Mixers Boast a Dynamic Range of Enticing Packaging By Rebecca Byers | Published 2015-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tic-tac-mixers References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/05/tic-tac-mixers.html) & [break.it](http://www.break.it/work-project/tic-tac-mixers/) Tic Tac Mixers are a new innovative product from Italian confectionery brand [Ferrero](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac). Boasting a dynamic visual identity created by BREAK, Tic Tic Mixers are a range of [dual-flavored light mints that transform flavors](https://www.trendhunter.com/trends/ice-breakers-flavor-shifters) as it melts. The transforming flavors contained in the Tic Tac Mixers range include melon/mojito, [cherry/cola](https://www.trendhunter.com/trends/tic-tac-dr-pepper-mints) and peach/lemonade. Targeting millennials, the tagline highlight this innovation in its emphasis of it as a "flavor evolution." The eye-catching packaging does a great job at differentiating the Tic Tac Mixers products from the rest of Tic Tac's offerings. In reflecting the enticing flavors through bright images of the fruits they are derived from, Tic Tac Mixers can get noticed on store shelves while highlighting the differences from the regular product range. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Dynamic Flavors:** Exploring new combinations of flavors that transform as they are enjoyed. - **Millennial-targeted Products:** Creating innovative products that appeal to the millennial consumer base. - **Eye-catching Packaging:** Designing visually compelling packaging that stands out on store shelves. ### Industries Being Reshaped - **Confectionery:** Opportunity for confectionery brands to develop unique flavor combinations and innovative packaging to attract customers. - **Food and Beverage:** In the food and beverage industry, there is potential to create dynamic flavor experiences and capture the attention of younger consumers. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to work with brands to create visually appealing packaging that effectively communicates product differentiation. ## Related on Trend Hunter - [Tropical Flavor Mashup Mints](https://www.trendhunter.com/trends/tic-tac-tropical-adventure.md) - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md) - [Chromatic Mint Character Campaigns](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac.md) - [Tiny Triple-Citrus Candies](https://www.trendhunter.com/trends/tic-tac-citrus-adventure.md) - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md) - [Dual-Texture Mini Mint Candies](https://www.trendhunter.com/trends/tic-tac-chewy.md) - [Minuscule Soda-Flavored Candies](https://www.trendhunter.com/trends/tic-tac-sprite.md) - [Cooling Extra-Fresh Mints](https://www.trendhunter.com/trends/tic-tac-fresh.md) - [Crowdsourced Limited-Edition Mints](https://www.trendhunter.com/trends/choose-your-next-match.md)