<!-- canonical: https://www.trendhunter.com/trends/tic-tac-minions -->
<!-- robots: noindex -->

# Despicably Adorable Mints
The Limited Edition Tic Tac Minions is Released to Celebrate the Movie

By Meghan Young | Published 2015-05-14 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/tic-tac-minions
References: [designtaxi](http://designtaxi.com/news/375722/Cute-Banana-Flavored-Yellow-Tic-Tacs-That-Look-Just-Like-The-Minions/) & [tictacusa](http://www.tictacusa.com/)

The Tic Tac Minions are coming back, just in time to celebrate the 'Despicable Me' spin-off this summer. Although they were originally released last year for the [sequel](http://www.trendhunter.com/trends/despicable-me-treat), they were so popular that the brand decided it was only good business to bring them back. The packaging itself has been revamped as well to mimic the main minion characters from the franchise: Stuart, Bob and Kevin.

Available in a delicious banana flavor, the [tiny Tic Tac Minions](https://www.trendhunter.com/trends/tic-tac-two) themselves are decorated with faces of the minions. This might make them hard to eat, but since they are [limited-edition](https://www.trendhunter.com/trends/choose-your-next-match), it would only be natural for people to save them from a wet death by displaying them on a shelf.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 58% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What Makes This Trend Stand Out

- **Limited-edition Food Products:** Opportunity exists for companies to release limited edition or seasonal flavors of their products to generate buzz and increase sales.
- **Movie-themed Products:** Companies can capitalize on the popularity of movies by releasing products themed around them.
- **Unique Packaging Designs:** Innovative and eye-catching packaging can draw consumer attention and increase product sales.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can benefit from releasing limited edition or seasonal flavors to generate buzz and increase sales.
- **Entertainment:** The entertainment industry can create additional revenue streams by licensing their properties for use in themed products.
- **Packaging:** The packaging industry can create unique and innovative designs to draw consumer attention and increase product sales.

## Related on Trend Hunter

- [Tropical Flavor Mashup Mints](https://www.trendhunter.com/trends/tic-tac-tropical-adventure.md)
- [Cheeky Cartoonish Snack Products](https://www.trendhunter.com/trends/love-corn-x-minions.md)
- [Yellowish Cartoon-Inspired Donuts](https://www.trendhunter.com/trends/minion-doughnuts.md)
- [Cartoon-Covered Bread Packaging](https://www.trendhunter.com/trends/brioche-pasquier-minions.md)
- [Cartoon-Inspired Snack Cakes](https://www.trendhunter.com/trends/mr-kipling-banana-slices.md)
- [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md)
- [Cartoon-Branded Snack Products](https://www.trendhunter.com/trends/hippeas-and-minions.md)
- [Chromatic Mint Character Campaigns](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac.md)
- [Cartoon-Themed Soft Drinks](https://www.trendhunter.com/trends/banana-candy-flavor.md)
