# Berry Mash-Up Mints The Tic Tac Big Berry Adventure Brings a New Flavor to the Classic Mints By Michael Hemsworth | Published 2020-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tic-tac-big-berry-adventure References: [foodbev](https://www.foodbev.com/news/ferrero-introduces-tic-tac-big-berry-adventure-mash-up/) & [ferrero](https://www.ferrero.com) The Tic Tac Big Berry Adventure candies are one of the latest offerings from the Ferrero-owned brand for the US market that will provide consumers with an alternative way to freshen their breath. The product comes in response to a 2019 US report that was cited by Ferrero which found that 52% of respondents who bought gums, mints or other kinds of [breath fresheners](https://www.trendhunter.com/trends/breathrox-breath-mints) would be interested in a larger variety of fruit-forward flavors. The mints come in one and 3.4 ounce packs, and are being rolled out to retailers nationwide now. VP Marketing, Tic Tac [North America](https://www.trendhunter.com/trends/beach-sticks-fruit-chews) at [Ferrero USA](https://www.trendhunter.com/trends/tic-tac-citrus-adventure) Felipe Riera Michelotti spoke on the new Tic Tac Big Berry Adventure candies saying, "Fruity flavors have always performed well for Tic Tac, but over the past few months we’ve seen an uptick in demand for this taste profile. Tic Tac sales and industry reports are showing mint and gum users are seeking out other refreshing flavors beyond traditional mint. With Big Berry Adventure, we decided to introduce not one, but two fruity flavors in one pack. This new pair will be sure to add a pop of playful refreshment in a way that only Tic Tac can.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fruit-forward Flavors:** The demand for fruit-forward flavors in breath fresheners is growing, creating opportunities for new and unique taste profiles. - **Alternative Breath Fresheners:** Consumers are seeking refreshing flavors beyond traditional mints and gums, presenting an opportunity for innovative breath freshener products. - **Larger Variety Packs:** The desire for more options in breath freshener flavors is driving the demand for larger variety packs, allowing consumers to experience multiple tastes in one package. ### Industries Being Reshaped - **Confectionery:** The confectionery industry can capitalize on the growing demand for unique fruit-forward flavors in breath fresheners by introducing innovative products with a wide range of taste options. - **Packaging:** The packaging industry has an opportunity to create larger variety packs for breath fresheners, providing consumers with convenient options to try different flavors in a single purchase. - **Food and Beverage:** The food and beverage industry can explore the trend of alternative breath fresheners and develop innovative products that incorporate refreshing flavors traditionally found in snacks and beverages. ## Related on Trend Hunter - [Tiny Triple-Citrus Candies](https://www.trendhunter.com/trends/tic-tac-citrus-adventure.md) - [Dual-Texture Mini Mint Candies](https://www.trendhunter.com/trends/tic-tac-chewy.md) - [Cooling Extra-Fresh Mints](https://www.trendhunter.com/trends/tic-tac-fresh.md) - [Fruity Chewable Mints](https://www.trendhunter.com/trends/chewy-tic-tacs.md) - [Creamy Fruit-Forward Mints](https://www.trendhunter.com/trends/tic-tac-strawberry-cream.md) - [Soda-Flavored Miniature Mints](https://www.trendhunter.com/trends/tic-tac-dr-pepper-mints.md) - [Dual-Layered Candy Products](https://www.trendhunter.com/trends/tic-tac-two.md) - [Chromatic Mint Character Campaigns](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac.md) - [Crowdsourced Limited-Edition Mints](https://www.trendhunter.com/trends/choose-your-next-match.md)