# Minty Arcade Ads These Retro-Style Tic Tac Ads Feature Winning Bites of Fun By Laura McQuarrie | Published 2014-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tic-tac-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/tic_tac_pacman) & [adsoftheworld](http://adsoftheworld.com/media/print/tic_tac_snake) This nostalgic Tic Tac ad series features the tiny breath mints arranged to look like [retro arcade games](https://www.trendhunter.com/trends/the-hundreds-and-tetris) like Pacman, Arkanoid and Snake as a tribute to the brand's origins way back in 1969. As compared to most mints, there's something that's way more novel about a Tic Tac, since they're almost like little candies. Their small size also happens to make them very pixel-like, which is perfect for recreating some of the [most beloved arcade games](https://www.trendhunter.com/trends/krispy-kreme-x-pacman-collection). Each of the flavors represents a different game—quite fittingly, the cherry and citrus flavors is assigned to Pacman, the original white mints make a perfect Snake lookalike and a bunch of the multi-color packs assemble a rainbow for Arkanoid. Even though they look to the past for inspiration, the Tic Tac ads are very refreshing. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Advertising:** There's an opportunity to create ads that tap into consumers' nostalgia for classic products. - **Pixel Art Design:** Companies can utilize pixel art design elements to create unique and memorable marketing campaigns. - **Multi-flavor Product Lines:** Offering consumers a variety of flavors can increase product appeal and provide opportunities for creative marketing strategies. ### Industries Being Reshaped - **Confectionery:** Confectionery companies can take a playful approach to marketing by incorporating classic gaming motifs and pixel art imagery. - **Gaming:** Gaming companies can partner with consumer brands to create retro-style in-game marketing campaigns that evoke nostalgia and resonate with players. - **Marketing & Advertising:** Marketing agencies can work with clients to develop advertising strategies that tap into consumers' nostalgia for classic products and pop culture. ## Related on Trend Hunter - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md) - [Tiny Triple-Citrus Candies](https://www.trendhunter.com/trends/tic-tac-citrus-adventure.md) - [Tropical Flavor Mashup Mints](https://www.trendhunter.com/trends/tic-tac-tropical-adventure.md) - [Cooling Extra-Fresh Mints](https://www.trendhunter.com/trends/tic-tac-fresh.md) - [Soda-Flavored Miniature Mints](https://www.trendhunter.com/trends/tic-tac-dr-pepper-mints.md) - [Fruity Chewable Mints](https://www.trendhunter.com/trends/chewy-tic-tacs.md) - [Creamy Fruit-Forward Mints](https://www.trendhunter.com/trends/tic-tac-strawberry-cream.md)