# Tree Trunk Cutlery Tibits Vegetarian Restaurant Ads Use Giant Forks to Make Their Point By Katie Cordrey | Published 2010-06-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tibits-vegetarian-restaurant References: [adoholik](http://adoholik.com/2009/05/13/tibits-vegetarian-restaurant-fork/) & [adsoftheworld](http://adsoftheworld.com/media/ambient/tibits_vegetarian_restaurant_fork) Tibits vegetarian restaurant in Switzerland wants everyone to know that their veggies are very, very fresh so advertising agency Wirz/[BBDO](https://www.trendhunter.com/trends/the-dissolving-bottle) came up with an ad campaign that uses a [giant fork](https://www.trendhunter.com/trends/pocket-utensil-set) fixed to the trunk of a leafy green tree to make the point. The oversize forks are located on trees in major parks and in busy outdoor shopping areas all over Switzerland. The outdoor ads for Tibits vegetarian restaurant are a fresh way to get attention. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 59% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Outdoor Advertising:** Tibits vegetarian restaurant's use of a giant fork attached to a tree trunk as outdoor advertising can inspire other businesses to be creative with their outdoor marketing strategies. - **Natural Themes:** Using a tree trunk as the medium for Tibits vegetarian restaurant's ad campaign highlights the trend of incorporating natural themes in advertising and branding. - **Vegetarianism:** The use of giant forks in a campaign promoting a vegetarian restaurant highlights the growing trend of vegetarianism and plant-based diets around the world. ### Where This Applies - **Advertising:** Wirz/BBDO's innovative campaign for Tibits vegetarian restaurant shows that there are still opportunities for disruptive innovation in traditional advertising. - **Food and Beverage:** Tibits vegetarian restaurant's use of natural imagery and plant-based messaging could inspire more food and beverage businesses to incorporate sustainability and plant-based messaging into their branding. - **Outdoor Recreation:** Tibits vegetarian restaurant's use of tree trunks in major parks and outdoor shopping areas highlights the potential for disruptive innovation in the outdoor recreation industry through creative and environmentally conscious advertising campaigns. ## Related on Trend Hunter - [Sustainable Wooden Cutlery](https://www.trendhunter.com/trends/compostable-wooden-cutlery.md) - [Card-Size Travel Cutlery](https://www.trendhunter.com/trends/travel-cutlery.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Hand-Shaped Forks](https://www.trendhunter.com/trends/finger-lickin-fork.md) - [Sustainable Kitchen Gear](https://www.trendhunter.com/trends/legni-collection.md) - [Human Hand-Resembling Forks](https://www.trendhunter.com/trends/finger-lickin-2.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Eco-Friendly Oak-Made Kitchen Utensils](https://www.trendhunter.com/trends/oak-wood-utensils.md) - [Signature Fork Collections](https://www.trendhunter.com/trends/extra-fork-collection.md)