# Backstage Fashion Campaigns The Tibi Spring 2011 Ads Star Olivia Palermo By Meghan Young | Published 2011-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tibi-spring-2011 References: [refinery29](http://www.refinery29.com/olivia-palermo-tibi-campaign.php) & [tibi](http://www.tibi.com/blog/2011/02/09/olivia-palermo-for-tibi/) I'm loving the direction that the Tibi Spring 2011 ad campaign is taking. By mixing typical [fashion portraits](https://www.trendhunter.com/trends/on-your-own-time) with more backstage/behind-the-scenes shots, it doesn't take itself too seriously while still portraying a stylish whirlwind of taste and energy. Photographed by Reed Young, the Tibi Spring 2011 ad campaign stars Olivia Palermo. Riding her '[City](https://www.trendhunter.com/trends/back-to-the-city)' fame to even newer heights, she looks absolutely stunning in these preppy, edgy and glamorous outfits. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 78% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Backstage Fashion:** There could be an opportunity for fashion brands to incorporate more behind-the-scenes content in their campaigns to appeal to consumers who are interested in the process of creating fashion. - **Mixing Portrait Styles:** Fashion brands may benefit from experimenting with mixing traditional fashion portraits with unconventional behind-the-scenes shots for a unique and multi-dimensional campaign. - **Celebrity Involvement:** Using celebrities, such as Olivia Palermo, in ad campaigns can increase brand recognition and exposure while also adding a touch of glamour to the brand's image. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from incorporating more behind-the-scenes shots and mixing portrait styles in their ad campaigns to appeal to consumers and stand out in a crowded market. - **Advertising:** Ad agencies and creative teams could encourage their fashion brand clients to experiment with more unconventional approaches to their ad campaigns for a fresh and innovative perspective. - **Celebrity Endorsements:** Drawing on the popularity of celebrities in fashion ad campaigns can not only increase brand exposure but also align a brand with a particular style or image. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md)