# Smoky Marinade Tempeh Blocks The Tiba Tempeh Smoky Block Has 100% Natural Protein By Michael Hemsworth | Published 2025-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tiba-tempeh-smoky-block References: [vegconomist](https://vegconomist.com/products-launches/tiba-tempeh-smoky-tempeh-block-waitrose-listing/) & [tibatempeh](https://tibatempeh.com/)  The [Tiba Tempeh](https://www.trendhunter.com/trends/tiba-tempeh) Smoky Block is the latest creation from the UK-based brand that's crafted with smoky flavor in the spotlight to work well for a wide range of recipes. The product features the brand's signature tempeh recipe that has been infused with a smoky marinade to give it a deeper, richer flavor profile that works well in stir-fries, sandwiches, pastas and more. The product comes in 220-gram packs, which is arriving on Ocado starting April 18 before heading to [Sainsbury's](https://www.trendhunter.com/trends/tofoo-co-marinated) and [Waitrose](https://www.trendhunter.com/trends/the-tofoo-co-1) later this month. Co-Founder Alexandra Longton spoke on the Tiba Tempeh Smoky Block saying, "We’re so excited to launch our new Smoky Tempeh as a natural extension to our best-selling Original Block. We’ve crafted the tastiest protein-packed tempeh, which we know consumers will love. We think this is the tastiest tempeh on the market, and we can’t wait for people to try it.” Image Credit: Tiba Tempeh ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 29% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Smoky-flavored Plant-based Products:** The rise of smoky-flavored plant-based proteins like tempeh provides consumers with diverse culinary experiences beyond traditional vegetarian options. - **Protein-rich Meat Alternatives:** The focus on high-protein content in meat alternatives such as tempeh is appealing to health-conscious consumers seeking nutritious vegan foods. - **Convenience in Cooking:** The availability of ready-to-cook products like pre-marinated tempeh blocks simplifies meal preparation for busy individuals seeking nutritious meals. ### Sectors Adopting This - **Plant-based Protein Industry:** The development and diversity of plant-based proteins are crucial for fulfilling the global demand for sustainable and ethical food sources. - **Ready-to-eat Food Market:** Innovation in creating convenient, flavorful meal components such as pre-seasoned tempeh is revolutionizing the ready-to-eat sector. - **Gourmet Vegan Food Industry:** The introduction of gourmet-inspired vegan products with complex flavor profiles is raising the bar in vegan culinary experiences. ## Related on Trend Hunter - [Versatile Protein Tempeh Products](https://www.trendhunter.com/trends/tiba-tempeh.md) - [Mediterranean Cuisine Tempeh Blocks](https://www.trendhunter.com/trends/better-nature-mediterranean-tempeh.md) - [Flavor-Packed Tofu Products](https://www.trendhunter.com/trends/tofoo-co-marinated.md) - [Juicy Protein-Rich Tempehs](https://www.trendhunter.com/trends/better-nature-tempeh.md) - [Chicken Dish-Inspired Tempeh Products](https://www.trendhunter.com/trends/peri-peri-tempeh.md) - [Crowd-Pleasing Marinated Tofus](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu.md) - [Ready-To-Cook Tempeh Cubes](https://www.trendhunter.com/trends/tempeh-cubes.md) - [Versatile Plant-Based Protein Blocks](https://www.trendhunter.com/trends/this-is-super-superfood.md) - [Pre-Seasoned Hemp-Based Tempeh](https://www.trendhunter.com/trends/smiling-hara.md)