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# Mindful Minimalist Timepieces
Tian Watches Support Communities in Africa

By Michael Hemsworth | Published 2020-03-04 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/tian-watches
References: [yankodesign](https://www.yankodesign.com/2020/03/03/this-dial-slices-time-to-defy-the-traditional-time-telling-methods/) & [tian-watches](https://tian-watches.com/)

The Tian Watches are a range of timepieces that will provide wearers with an accessory that's [stylish, socially conscious](https://www.trendhunter.com/trends/sn-mi) and intended to help them be more mindful of their daily schedule. The watches come in [monochromatic and color styles](https://www.trendhunter.com/trends/grow-your-dreams) to choose from, and work on the Japanese Miyota movement without hands in order to eliminate the occurrence of ticking hands. This sees the dial [mostly obscured with a plate](https://www.trendhunter.com/trends/trace-line) that will rotate throughout the day to reveal the time in a slightly cryptic manner to encourage wearers to take a moment to stop, breathe and read the time instead of feeling rushed.

The Tian Watches are designed with style and mindfulness in mind, but also support a social cause with part of the profits going towards community development in Africa.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 75% | Activity: 66% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### Why This Trend Is Growing

- **Socially Conscious Timepieces:** Opportunity to create fashionable yet socially impactful timepieces that support community development in underserved areas.
- **Cryptic Time Display:** Opportunity to innovate timepieces with creative, cryptic ways of displaying time that encourage mindfulness and break from tradition.
- **Minimalist Design:** Opportunity to create minimalist timepiece designs that eliminate unnecessary features and provide a focused, decluttered aesthetic.

### Industries Being Reshaped

- **Fashion Accessories:** Fashion accessory companies have an opportunity to create timepieces that align with consumers' increasing demand for socially conscious and minimalist products.
- **Social Entrepreneurship:** Social entrepreneurs can utilize similar business models to fund community development while also providing fashionable and mindful products to consumers.
- **Watchmaking:** Watch manufacturing companies have an opportunity to disrupt the industry by designing timepieces that prioritize mindfulness and creativity rather than traditional timekeeping methods.

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