# Feartography Tiago Ribeiro Recreates Common 'Phobias' By Marissa Brassfield | Published 2009-08-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tiago-ribeiro-phobias References: [behance.net](http://www.behance.net/Gallery/Phobias/285686) & [flickr](http://www.flickr.com/photos/fixe) Many of us are scared of something, whether it's clowns or failure, and Tiago Ribeiro's 'Phobias' photo set recreates these fears in artistic fashion. From taphophobia, the [fear of being buried alive](https://www.trendhunter.com/trends/the-alchemist-by-jdo), to podophobia, the [fear of feet](https://www.trendhunter.com/trends/universal-monsters-collection), Tiago Ribeiro's 'Phobias' runs the gamut from fairly common to freakish and bizarre. To see more of these [artistic representations of fear](https://www.trendhunter.com/trends/the-tales-of-the-weird), check out the links below. **Implications** - Artistic, thought-provoking or even humoristic perspectives on common everyday experiences are popular amongst consumers because they are easy to relate to. There is ultimately humor to be found in realism. Relatability and familiarity are central elements in drawing consumer attention to a product. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 78% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Fear as Art:** There is an opportunity to use fear as a creative tool in art and media to attract consumers seeking relatable experiences. - **Phobia Exploration:** Exploring and addressing phobias in a sensitive and creative manner presents an opportunity to appeal to consumers looking for unique and relatable content. - **Artistic Representation of Common Experiences:** Providing artistic interpretations of everyday experiences presents an opportunity to connect with consumers seeking relatable and thought-provoking content. ### Who This Affects Most - **Art and Photography:** Incorporating fear as a creative tool in art and photography presents an opportunity to attract consumers seeking relatable and thought-provoking content. - **Media and Entertainment:** Using fear as a creative tool to explore and address phobias represents an opportunity to engage consumers seeking unique and relatable content. - **Marketing and Advertising:** Incorporating artistic representations of common experiences into marketing and advertising campaigns presents an opportunity to connect with consumers seeking relatable content. ## Related on Trend Hunter - [Phobia-Fighting VR Apps](https://www.trendhunter.com/trends/ovrcome.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Horror Film-Inspired Footwear](https://www.trendhunter.com/trends/horrific-crocs.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Hyper-Realistic Flesh Objects](https://www.trendhunter.com/trends/junji-ito.md) - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md)