# Model-Designed Denim Lines The THVM Behati Collection was a Collaboration with Behati Prinloo By Meghan Young | Published 2014-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/thvm-behati-collection References: [fashiongonerogue](http://www.fashiongonerogue.com/behati-prinsloo-thvm-spring-2014-colalboration/) & [shop.thvm](http://shop.thvm.com/collections/behati) The THVM Behati Collection was created in collaboration with [Victoria’s Secret](https://www.trendhunter.com/trends/atelier-victorias-secret) model Behati Prinloo. Considering her extensive involvement in the fashion industry, or any model's for that matter, it is only natural that she would delve in some more and actually create a few of the clothes she is paid to model so attractively. She joins the ranks of Alessandra Ambrosio, Gisele Bundchen and Elle Macpherson as model turned designer. In this case, the THVM Behati Collection focuses on the brunette beauty's [casual off duty style](https://www.trendhunter.com/trends/modeloffduty-essentials). From loose tees and [boyfriend jeans](https://www.trendhunter.com/trends/lee-and-beams-1) to sheer tanks and colored jeans, the looks may be casual, but they are certainly chic. The THVM Behati Collection is available online now. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 72% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Model-designed Clothing:** The trend of models collaborating with fashion brands to create their own clothing lines opens up a disruptive innovation opportunity for increased personalization and unique designs customized to reflect the model's personal style. - **Celebrity Collaboration Collections:** The trend of fashion models collaborating with brands to create clothing collections provides a disruptive innovation opportunity to tap into the celebrity's personal brand to attract their fanbase and increase sales. - **Casual Yet Chic Fashion Trends:** The trend of creating casual but fashionable clothing lines provides a disruptive innovation opportunity to capture the market of consumers who want to look stylish while still being comfortable. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can utilize the trend of models designing their own clothing lines to drive innovation in the industry and appeal to a wider audience due to the model's personal brand and fashion expertise. - **Celebrity Branding Industry:** The celebrity branding industry can tap into the trend of fashion models designing their own clothing lines to create partnerships that attract consumers and drive sales for the celebrity and brand alike. - **E-commerce Industry:** The e-commerce industry can utilize the trend of casual yet chic fashion lines to capture the growing market of consumers who prioritize comfort without sacrificing fashion, driving innovation in the online shopping experience. ## Related on Trend Hunter - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Dynamic Denim-Dominant Capsules](https://www.trendhunter.com/trends/carolina-herrera.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md)