# Canine-Calming Attire The Thundershirt Keeps Your Pooch Calm in a Storm By Susan Keefe | Published 2011-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thundershirt References: [thundershirt](http://www.thundershirt.com/lpc2/) & [thundershirt](http://www.thundershirt.com/) If your dog turns into a shaking, drooling mess at the slightest hint of an approaching storm, then the Thundershirt may be just what you need to calm your favorite beast. The Thundershirt is the ideal way to deal with separation, travel and [noise anxiety](https://www.trendhunter.com/trends/signs) in your fuzzy best friend. The slightly weighted vest applies [gentle pressure to your dog](https://www.trendhunter.com/trends/petsafe), helping him to relax. The same technique has been applied to children with autism to help them relax and focus. Cure incessant barking, nervous destructive behavior and help your dog find relief with the Thundershirt. The Thundershirt is the perfect reassuring hug for distressed dogs everywhere. You'll never have to deal with a pile of drool and clinging pooch every time a thunderclap is heard; the Thundershirt will help keep your household quiet and serene. At the forefront of canine relaxation techniques, the Thundershirt will keep your pup calm, cool and collected. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Canine-calming Apparel:** A trend towards clothing that helps to calm anxious dogs. - **Weighted Pressure Techniques:** A trend towards using gentle pressure to calm both dogs and humans. - **Non-invasive Anxiety Solutions:** A trend towards finding anxiety solutions that don't require drugs or invasive methods. ### Sectors Adopting This - **Pet Care:** Opportunity for companies in pet care to develop new types of non-invasive anxiety solutions. - **Clothing:** Opportunity for clothing companies to develop new lines of calming apparel for both dogs and humans. - **Therapy:** Opportunity for therapy companies to incorporate weighted pressure techniques into their offerings. ## Related on Trend Hunter - [Calming Pet Harnesses](https://www.trendhunter.com/trends/pet-harness.md) - [Soothing Pet Products](https://www.trendhunter.com/trends/bserene.md) - [Anti-Stress Dog Sprays](https://www.trendhunter.com/trends/peaceful-pup.md) - [Noise-Canceling Pet Headphones](https://www.trendhunter.com/trends/pet-headphones.md) - [Stress-Busting Pet Supplements](https://www.trendhunter.com/trends/stressbusting-pet-supplement.md) - [Calming Pet-Focused Bundles](https://www.trendhunter.com/trends/happy-dog-bundle.md) - [Chewable Pet Calming Wafers](https://www.trendhunter.com/trends/spirited-paw.md) - [Anxiety Relief Cloaks](https://www.trendhunter.com/trends/the-eden-hoodie.md) - [Calming Pet Fragrances](https://www.trendhunter.com/trends/pet-fragrance.md)