# Thunderous Electric Guitars The Ego Thunder Guitar Features a Unique Box-Shaped Pickup By Rahul Kalvapalle | Published 2016-04-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/thunder-guitar References: [gizmag](http://www.gizmag.com/marconi-lab-andy-alt-ego-thunder/43049/) & [alittlethunder](http://www.alittlethunder.com/) The Ego Thunder guitar is a wonderfully [innovative guitar](https://www.trendhunter.com/trends/shark-guitars) that makes use of an equally innovative and unique guitar pickup system developed by guitarist Andy Alt and made famous via a successful [Kickstarter](https://www.trendhunter.com/trends/guitar-learning-system) campaign back in 2014. This particular guitar takes full advantage of the now-famous 'A Little Thunder' pickup, which is unique because it features a single coil humbucker pickup and a dual-pole bottom pickup that gives the guitar a boost in lower end frequency sounds. Developed as part of a partnership with Italy-based Marconi Lab, this guitar features a gorgeous design that matches its innovative technology. Currently priced in at $1,840, the Ego Thunder guitar is a true example of innovation in the [musical instrument space](https://www.trendhunter.com/trends/les-paul-standard-models) because of the unique manner in which it generates sound. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Innovative Guitar Pickups:** Developing new types of pickups for guitars that improve frequency output is a disruptive opportunity for guitar manufacturers and musicians alike. - **Guitar Design Innovation:** Designing guitars that are both aesthetically pleasing and technologically advanced presents an opportunity for companies to establish a unique brand in the guitar market. - **Electric Guitar Upgrades:** Upgrading pickups on current electric guitars to innovative pickups like the Little Thunder can provide guitarists with more diverse sound options, presenting an opportunity for guitar parts and accessories manufacturers. ### Who This Affects Most - **Musical Instruments:** Innovation in the guitar pickup, design, and upgrade spaces provides an opportunity for musical instrument manufacturers to differentiate themselves in a competitive market. - **Consumer Electronics:** Partnering with musical instrument manufacturers to develop and produce innovative pickups for electric guitars provides an opportunity for consumer electronics companies to tap into the guitar market. - **E-commerce:** Selling innovative guitar pickups, parts, and accessories online can provide an opportunity for e-commerce retailers to capture a portion of the guitar market without needing a brick-and-mortar presence. ## Related on Trend Hunter - [Eclectic Electro-Acoustic Guitar](https://www.trendhunter.com/trends/electroacoustic-guitar.md) - [High-End Electric Guitars](https://www.trendhunter.com/trends/player-plus-meteora.md) - [Effect-Emitting Guitar Gadgets](https://www.trendhunter.com/trends/guitar-gadgets.md) - [Gold-Foil Pickup Guitars](https://www.trendhunter.com/trends/specialedition-guitar.md) - [Electronic String Instruments](https://www.trendhunter.com/trends/harmoni.md) - [Futuristic Abstract Musical Instruments](https://www.trendhunter.com/trends/zeta-electric-guitar.md) - [Rare Electric Guitar Pickups](https://www.trendhunter.com/trends/electric-guitar-pickups.md) - [Artist-Backed Electric Guitars](https://www.trendhunter.com/trends/boygenius.md) - [Boldly Bizarre Budget Guitars](https://www.trendhunter.com/trends/budget-guitar.md)