# High-Protein Coffee Drinks Thunder Coffee Milk Launches in 7-Eleven Locations Across the US By Niko Pajkovic | Published 2022-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thunder-coffee-milk References: [bevnet](https://www.bevnet.com/news/2022/thunder-coffee-milk-launches-in-7-eleven) & [thundercoffeemilk](https://thundercoffeemilk.com/)  [Thunder Coffee Milk](https://www.trendhunter.com/trends/thunder-lightning-dessert), a Florida-based ready-to-drink coffee brand, has partnered with convenience store giant [7-Eleven](https://www.trendhunter.com/trends/7eleven-og-to-go) to begin distributing its Australian-style iced coffee at over 400 7-Eleven retail locations throughout the United States. The distribution deal will include the launch of three Thunder Coffee Milk varieties: Mocha, Vanilla, and Double Shot. Each variation of Thunder Milk Coffee features [nine grams of all-natural protein](https://www.trendhunter.com/trends/protein-lattes-1) and is made from real milk and organic coffee. What's more, the unique RTD coffee is only made with five key ingredients and, therefore, offers consumers a clean-label alternative to many off-the-shelf coffee options that are currently being sold at supermarkets. “We are excited to team up with the emerging brands division of 7-Eleven and Speedway stores across Florida,” said Dave Temple, Florida dairy farmer and co-founder of Thunder Coffee Milk. Image Credit: Thunder Coffee Milk ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 51% | Activity: 88% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Clean-label Coffee:** Companies can innovate by developing more clean-label coffee options to cater to consumers who prefer all-natural ingredients. - **Protein-fortified Drinks:** Businesses can capture the growing demand for protein-enhanced drinks like Thunder Coffee Milk by developing more convenient options for busy consumers. - **Ready-to-drink Coffee:** There is an opportunity for companies to create more innovative ready-to-drink coffee products to capitalize on the convenience store market. ### Industries Being Reshaped - **Coffee Production:** Coffee producers can expand their product lines by incorporating protein fortification to appeal to health-conscious consumers. - **Ready-to-drink Beverage Manufacturing:** Manufacturers can create more innovative and unique ready-to-drink coffee options to meet consumers' needs for convenience and taste. - **Convenience Store Retail:** Retailers can tap into the popularity of convenient and healthy drinks by carrying more clean-label coffee and protein-enhanced options in their stores. ## Related on Trend Hunter - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [Canned Collaboration Protein Coffees](https://www.trendhunter.com/trends/jimmys-x-myprotein-iced-coffee.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [RTD Protein-Infused Coffees](https://www.trendhunter.com/trends/protein-vanilla-almond-latte.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md) - [Instant Protein Iced Coffees](https://www.trendhunter.com/trends/protein-iced-coffees.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md)