# Sugar-Free Energy Sodas The New Thums Up Charged Promises an Extra Caffeinated Experience By Michael Hemsworth | Published 2018-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thums-up-charged References: [foodbev](https://www.foodbev.com/news/coca-cola-india-unveils-no-sugar-variant-thums-charged/) & [coca-colaindia](https://www.coca-colaindia.com) The Sugar-Free Thums Up Charged drink has been launched by the [Coca-Cola](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar) India company to offer consumers a new way to boost their energy levels throughout the day. Containing [no added sugar](https://www.trendhunter.com/trends/red-bull-zero), the drink boasts a strong taste along with high levels of caffeine that make it ideal for those who are looking for a [coffee alternative](https://www.trendhunter.com/trends/shott-energy) to keep them going during their busy schedule. The drink will be available in Bhutan, Sri Lanka, Nepal and Bangladesh starting this summer. The Sugar-Free Thums Up Charged drink has been given an Avengers-themed branding that gives it a pop culture accent that makes it appealing to consumers who are looking for something different to drink when looking to up their energy level. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 54% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sugar-free Energy Drinks:** As consumers become more health-conscious, the demand for sugar-free energy drinks is on the rise, providing an opportunity for companies to create innovative and healthier alternatives to traditional energy drinks. - **Coffee Alternatives:** Sugar-free energy sodas like Thums Up Charged can provide a unique and tastier alternative to coffee, creating a disruptive innovation opportunity for companies in the coffee industry. - **Pop-culture Branding:** The use of pop-culture branding, such as the Avengers-themed branding on Thums Up Charged, can be a successful way to appeal to younger and trendier consumer demographics. ### Sectors Adopting This - **Beverage Industry:** The launch of Sugar-Free Thums Up Charged highlights the potential for companies in the beverage industry to create innovative, sugar-free energy drink products to meet evolving consumer preferences. - **Health and Wellness Industry:** The trend towards healthier, sugar-free products creates a disruptive innovation opportunity for companies in the health and wellness industry to develop alternative energy sources that prioritize health and nutrition. - **Marketing and Advertising Industry:** Pop-culture branding and unique marketing strategies, such as those implemented for Thums Up Charged, can provide a disruptive innovation opportunity for companies in the marketing and advertising industry to reach new audiences and increase brand awareness. ## Related on Trend Hunter - [Summery Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-editions.md) - [Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/sugar-free-energy-drinks.md) - [Gamer-Targeted Diet Sodas](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar.md) - [Unique Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/new-red-bull-zero.md) - [Sugar-Free Fruity Energy Drinks](https://www.trendhunter.com/trends/monster-ultra-watermelon.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Zero-Sugar Energy Cans](https://www.trendhunter.com/trends/monster-1.md) - [Metabolism-Boosting Energy Drinks](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar.md) - [Sugar-Free Hydration Drinks](https://www.trendhunter.com/trends/flash-iv-caffeine.md)