# Fruity Sandwich Biscuits These PB&J Thumprint Cookies Celebrate the Classic Childhood Snack By M | Published 2015-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thumprint-cookies References: [brit.co](http://www.brit.co/picks/these-cookies-are-a-spin-on-a-classic-sandwich-fave-theyre-delish/?utm_source=feedly&utm_medium=rss&utm_campaign=these-cookies-are-a-spin-on-a-classic-sandwich-fave-theyre-delish) & [cookingclassy](http://www.cookingclassy.com/2015/08/pbj-thumbprint-cookies/) If you reminisce about your childhood you can probably pull up a memory or two of you enjoying a peanut butter and jelly sandwich; thankfully these [PB&J](https://www.trendhunter.com/trends/no-bread-pbj) thumbprint cookies will help you relive those memories in a new format. There's something so nostalgic about biting into a food item that reminds you of something from your childhood, and these thumbprint cookies do just that. The cookies are made from a peanut butter-infused dough with JIF Creamy Peanut Butter. Before the cookies are baked a spoon is used to create a circular indent that a spoonful of jam can be dolloped into. Once the cookies are baked, you can choose your favorite jam and top the cookies off so that each bite tastes like a peanut butter and jelly sandwich. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Childhood Nostalgia-inspired Desserts:** There is an opportunity for food companies to create a line of desserts that are inspired by classic childhood snacks. - **Innovative Flavors in Traditional Desserts:** There is an opportunity for food companies to create unique flavor combinations by infusing traditional desserts with different flavors. - **Personalized Snacks:** There is an opportunity for food companies to allow for personalization of snacks by letting consumers choose their own jam to top these cookies with. ### Sectors Adopting This - **Food and Beverage:** This presents an opportunity for companies in the food and beverage industry to create nostalgic snacks with unique flavors, or personalized options. - **Hospitality:** There is an opportunity for companies in the hospitality industry to create these childhood nostalgia-inspired desserts to add onto their menu, elevating the guest experience. - **Gifts and Specialty Foods:** There is an opportunity for companies offering gift and specialty food items to create products that tap into the nostalgia trend and offer unique, creative flavor combinations. ## Related on Trend Hunter - [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md) - [Crustless Berry Sandwiches](https://www.trendhunter.com/trends/peanut-butter-and-raspberry-spread.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/peanut-butter-and-jelly-flavor.md) - [Nostalgic Packed Lunches](https://www.trendhunter.com/trends/pbj-packed-lunch-specials.md) - [Jammy Sandwich Ice Creams](https://www.trendhunter.com/trends/pb-n-j-ice-cream.md) - [Sandwich-Inspired Crepe Snacks](https://www.trendhunter.com/trends/peanut-butter-and-grape-filled-crpes-togo.md) - [Cookie-Inspired Nut Butter Bites](https://www.trendhunter.com/trends/co-branded-snack-bites.md) - [Free-From Frozen Jelly Sandwiches](https://www.trendhunter.com/trends/sunbutter-jammies.md) - [Ready-to-Eat Crustless Sandwiches](https://www.trendhunter.com/trends/lunchables-pbj.md)