# Rewards-Based Social Networks The 'Thumb War' App Treats the Most Popular Users to Discounts By Christopher Magsambol | Published 2015-08-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/thumb-war-app References: [kickstarter](https://www.kickstarter.com/projects/1808244720/thumb-war-app-52800-already-secured-in-seed-fundin/?ref=kicktraq) & [kicktraq](http://www.kicktraq.com/projects/1808244720/thumb-war-app-52800-already-secured-in-seed-fundin/) The 'Thumb War App' puts a new spin on the classic children's game. The app lets members [compete for rewards](https://www.trendhunter.com/trends/inapp-rewards) based on the frequency and popularity of their posts. The app lets users upload images, GIFs, memes and write posts. These posts are then judged by a member's network of friends and given either a thumbs up or thumbs down. Each thumb up counts as a point and each thumbs down subtracts a point. Comments on posts are also available for a thumb judgement. Similar to many [video games](https://www.trendhunter.com/trends/dartify), when a Thumb War app user gets a certain number of points, they "unlock" a rank and move up to the next level. By unlocking various ranks, members gain access to a [discount code to over 1,000 stores](https://www.trendhunter.com/trends/claim-app). Also, the more you play on the Thumb War app, higher ranks will reward members with specific gifts and prizes. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Rewards-based Social Networks:** Disruptive innovation opportunity: Develop a rewards-based social media platform that incentivizes user engagement and rewards popular users with discounts and perks. - **Gamified Social Media:** Disruptive innovation opportunity: Create a gamified social media app that uses points and levels to motivate user participation and offers exclusive discounts and prizes. - **Crowdsourced Content Ranking:** Disruptive innovation opportunity: Build a platform that allows users to rank and judge each other's content, with higher-ranked posts earning rewards and privileges. ### Where This Applies - **Social Media:** Disruptive innovation opportunity: Integrate rewards and gamification elements into existing social media platforms to increase user engagement and drive customer loyalty. - **E-commerce:** Disruptive innovation opportunity: Collaborate with rewards-based social networks to provide exclusive discount codes and perks to users, driving sales and customer acquisition. - **Content Sharing:** Disruptive innovation opportunity: Develop a content sharing platform that incorporates crowd ranking and rewards to incentivize users to create and share high-quality content. ## Related on Trend Hunter - [Monetizable Mobile Gaming Apps](https://www.trendhunter.com/trends/playbite.md) - [Rewarding App-Based Games](https://www.trendhunter.com/trends/pick-n-pay-1.md) - [Discount Retailer Rewards Apps](https://www.trendhunter.com/trends/poundland-1.md) - [Memory Reward Games](https://www.trendhunter.com/trends/airtime-puzzle.md) - [Retail Investment Reward Apps](https://www.trendhunter.com/trends/retail-reward-app.md) - [Gamified Skincare Memberships](https://www.trendhunter.com/trends/no-sun-club.md) - [Social Review Platform Apps](https://www.trendhunter.com/trends/the-ping-app.md) - [Incentive-Based Athletic Challenges](https://www.trendhunter.com/trends/gains-app.md) - [In-App Reward Platforms](https://www.trendhunter.com/trends/inapp-rewards.md)