# Three-People Wine Bottle Prototypes 19 Crimes's Throuple Bottle of Wine is for Valentine's Day By Amy Duong | Published 2024-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/throuple-bottle References: [designtaxi](https://designtaxi.com/news/426233/Wine-Bottle-Sized-For-Throuples-Lets-Everyone-Get-Equal-Love-On-Valentine-s-Day/) & [gbl.19crimes](https://gbl.19crimes.com/pages/have-a-traditional-valentines?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  19 Crimes introduces the Throuple Bottle prototype, which is designed for [Valentine's Day](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy). The company considers Throuples to push the boundaries on the idea of the traditional couples. This concept stemmed from the idea that younger generations see monogamy from a different lens. Research showed that 1/5 of Gen Z and Millennials consider the idea of monogamy outdated. The Throuple bottle is a 1,125 ml vessel which falls between between the [standard size of 750 ml](https://www.trendhunter.com/trends/estate-collection-by-the-glass) and the magnum size of 1.5 liters. This insinuates that it can be shared in a three-sided relationship. It will be a [red wine libation](https://www.trendhunter.com/trends/19-crimes-tempranillo) and is detailed with a red heart motif on the front of the packaging -- there has yet to be an official announcement of the launch. Image Credit: 19 Crimes ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 67% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Throuples:** The concept of Throuples is pushing the boundaries on the idea of traditional couples, appealing to 1/5 of Gen Z and Millennials who consider monogamy outdated. - **Non-traditional Bottle Sizes:** The Throuple Bottle's size of 1,125 ml falls between the standard 750 ml and 1.5 liters, providing an innovative option for shared consumption in three-sided relationships. - **Inclusive Packaging Design:** The red heart motif on the front of the Throuple Bottle packaging showcases a visually appealing and inclusive design concept for Valentine's Day. ### Where This Applies - **Wine:** The Throuple Bottle disrupts the wine industry by catering to the changing preferences of younger generations and their interest in non-traditional relationship dynamics. - **Packaging:** The inclusive packaging design of the Throuple Bottle presents a disruptive opportunity to create more diverse and appealing packaging options for various products. - **Beverage:** The introduction of the Throuple Bottle challenges the norms of the beverage industry, offering a unique and innovative option for shared consumption in non-traditional relationships. ## Related on Trend Hunter - [Non-Traditional Valentine's Wines](https://www.trendhunter.com/trends/valentines-wine-bottle.md) - [Rebellious Valentine's Day Wines](https://www.trendhunter.com/trends/19-crimes-valentines-bottles.md) - [Dark Mountain Water Wines](https://www.trendhunter.com/trends/liquid-death-2.md) - [AR Glow-in-the-Dark Wines](https://www.trendhunter.com/trends/halloween-wine.md) - [Vintage Bulk-Style Wines](https://www.trendhunter.com/trends/costco-2.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Mediterranean-Inspired Boxed Wines](https://www.trendhunter.com/trends/provence-style-rose.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md) - [Seasonally Themed Wine Boxes](https://www.trendhunter.com/trends/seasonallythemed-wine-box.md)